Marketing Essentials Assignment : ZARA company

Added on - Dec 2020

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Marketing essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A) Marketing concepts and future trends...............................................................................1B) Key roles and responsibilities of marketing function.......................................................2C) Analysing the roles and responsibilities of marketing in the context of the marketingenvironment............................................................................................................................3D) Analyse the significance of interrelationships between marketing and other functional unitsof an organisation...................................................................................................................3E) Critical analyse of marketing function and interrelate with other functional units in theorganisation...........................................................................................................................4TASK 2............................................................................................................................................61) Compare the way in which different organisation apply the marketing mix to the marketingplanning process to achieve business objectives....................................................................62) Evaluate different tactics applied by organisations to demonstrate how business objectivescan be achieved.......................................................................................................................9TASK 3..........................................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing means creating, exploring and delivering values to satisfy the need and wantsof the customers at the profit. It is also related to making relations with customers and suppliersthrough products and services. Present study is based on ZARA company. It is a spanish fastfashion retailer industry. It mainly deals in clothing and accessories. It holds more than 10000stores across the world (Bhatt and Gupta, 2018).Report will include the roles and responsibilities of marketing function. It will explain theinterrelationship between marketing function and other functional area of organisation. It willdefined the critical analyses of interrelated functions. Last the report will include the differentmarketing mix strategies of ZARA and their competitors to achieve their targets.TASK 1A) Marketing concepts and future trendsMarketing :-Marketing is a function of a company that associated with buying and selling of goodsand services. It also includes creating relationship with customers and satisfying their need andwants (Bohari, Hin and Fuad, 2017).Marketing concept:-Product concept:-in this concept, consumer's of zara will favour their product that areavailable in market with affordable price and best quality.Selling concept:-in this concept, consumers of zara will not buy their products unlessthey do not effort on promotion and advertisement.Social marketing concept:-in this concept, zara makes their marketing strategies in away they improve the customers and society's well being and deliver valuable services tothe customers.Future trends of ZARA1
B) Key roles and responsibilities of marketing functionKey roles and responsibilities of marketing function:-11Marketing research:-In ZARA. The important responsibilities of marketing departmentis to find the target market, suppliers, potential buyer and external environmental factorsetc. the role of marketing department is deal with supplier, vendors and customers etc(Bull and et.al., 2016).11Product development:-According to their target market, marketing department makesstrategy about product design, layout, quality and quantity. Develop a strategy is a mainresponsibility of the marketing department and as a marketing manager of the ZARA ,meet various people for expert advise for their product is a key role.11Communicate with customers:-The important role is to communicate with customersand built their relationship. The responsibilities of ZARA's marketing manager is toidentify the need and wants of the customers. According to their needs produce goodsand services (David, David and David,2017).11Promote business:-The marketing department of ZARA's not only promotes theproduct. They promotes the hold organisation. On that time they play a main role ofmarketing function.The marketing plays a crucial role in the ZARA company and have many responsibilitiessuch as conducting marketing research, finds their target markets, scopes for their products inmarket, customers expectation regarding their products. According to research, develops aproduct and promotes through advertisement, door to door marketing and online marketing.ZARA company's main responsibility is to communicate with customers and take feedbackabout their product & services (Didner, 2015.). Marketing performs many roles in theorganisation because it is connected with every level of the organisation. Its promote holdbusiness and their mission. It manages the vendors and agencies who produce row materials andsupport marketing team.2
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