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Marketing Essential Assignment : Kellogg

   

Added on  2021-02-20

11 Pages2683 Words38 Views
Marketing Essential

INTRODUCTION Marketing is one of the essential parts of every organization, which help them inattracting customers and earn more profitability ratio. By conduct, effective marketing a firm canattain its goal as well as objective effectively and successfully (Baker, 2016). Along with thisthrough marketing a company, earn various benefits such as competitive advancement, hugecustomer’s base, high profitability ratio, market shares and many more. Organization selected forthis assignment is Kellogg which is founded by W.K. Kellogg and his brother Dr. John HarveyKellogg in year 1898. It’s headquarter is situated at Michigan, United State and it offer variety ofproducts such as cereals, cookies, crackers, fruit flavoured snacks and many more. Topicscovered in this assignment are roles as well as responsibilities of marketing function in acompany and its interrelation with other department of a respective firm. TASK 1P1Marketing is a process that helps a company in attracting more and more customers whichleads to attainment of goal as well as target successfully. Through this company also able topromote their brand name and image in order to attract customers, clients and shareholders whohelp them in gaining huge profitability ratio along with market shares. As per the view point ofPhilips Kotler, marketing is considered as science, which assists in delivering, developing,understanding requirement, identifying customers and many more. Through all this functioncompany able to attract customers and encourage them to purchase their products as well asretain with company for long time duration. There are various role and responsibilities of amarketing function in Kellogg, some major of them are mentioned below- Creating products and services: It is consider as one of the major function of marketingfunction in Kellogg. According to which respective department conduct marketinganalysis in order to develop products as well as service for customers which is based ontheir requirement and need (Barrales, Martínezand Gázquez, 2014). By this role andresponsibility company able to serve according to customers which help in attractingthem as well as encourage them to stay with respective company for long time duration ineffective manner. In respect of respective company they conduct market analysis onregular basis so that they can develop or design product as well as services according to

customers. This will help them in attracting potential service users and retain them forlong duration of time. Customer’s Services: According to this role and responsibility of marketing function ina company they will ensure about customers services and satisfaction by identifying theirissues and then developing strategies accordingly. In respect of Kellogg they conductvery effective customers services according to which they also provide after salesservices so that customers can interact with them when they face any issues. Therespective companies also conduct market analysis on regular basis in order to identifycustomers need as well as requirement which help them in developing productaccordingly (Beck and Reichert, 2012). By this role and responsibility respectivecompany able to attract customers and retain them for long time duration. Develop promotional activities: In a firm it is essential role and responsibility ofmarketing function in which they generally conduct activities in order to promote productand services of company. They also conduct activities in order to encourage service usersto visit their store and convince them to purchase offerings. In respect of Kellogg theyconduct effective promotional activities which help them in attracting more and morepotential audiences for their offerings. Along with this they also develop or design theirpromotional or advertising activities according to their location or region where they areserving products. Through strategy they able to convince potential service users to buytheir product. Enhance competitive advancement: It is another effective role and responsibility ofmarketing function according to which company able to gain competitive advancement attheir potential marketplace. In respect of this marketing function develop strategies andplans by comparing their competitor so that they can develop more effective andattractive products and services for customers in order to attract them. In context ofrespective company they develop strategies and plans by evaluating and comparing theircompetitors which help them in develop products and services more effective than theircompetitors (Bigat, 2012). Along with this, through it they able to gain more benefitssuch as they attract more customer’s base, gain more profitability ratio, gain huge marketshares, attract more investors and many more.

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