Marketing Essential

Use Colgate Organisation please

Marketing Essentials
(TASK-1)

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department relate to other organisational
context
• Roles and responsibilities of marketing department in context of marketing
environment
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• References

Introduction
Marketing refers to a process of promoting
and selling the goods and services within
marketplace that can attracts the number
of customers. This report is based on
Colgate- Palmolive company that is one
of the consumer product organisation
headquartered in New York City.

Roles and responsibilities of marketing
department
Marketing department plays a vital role in maintaining long-term
sustainability of Colgate by retaining loyal customers. It can
be possible by making suitable research in order to identify
and analyse actual needs and preferences along with the
changes if any, so that future decisions for further
improvement can be done by the management of an
organisation.

Customer satisfaction: It is prime responsibility of marketing
department to communicate the actual needs and preferences
of targeted customers to the production department so that
required changes can be developed while producing products
and services. It supports Colgate in maximising the
satisfaction level of loyal customers thus retention of
customers are increased.
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Interrelationships of marketing department
with other departments
Marketing and human resource
department- In this marketing
department of Colgate is responsible
for presenting the vacant job in
market where HR department can
hire the appropriate one out of
many.

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Marketing and finance department-
In this marketing department of
Colgate can work for attracting the
number of customers and for this
they need specific budget so that
optimum utilisation of resources can
be done.

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Marketing and IT department- Within
Colgate IT department can focus on
upgrading the technology so that
effective use of technology can be
done by the organisation at working
place. They can check all the
technological system so that marketing
department can perform their functions
in effective and efficient way.

Roles and responsibilities of marketing
department in context of marketing
environment
Brand Equity- It is one of the main responsibility of the marketing
within the marketing environment where Colgate marketing
manager have the responsibility of enhancing their brand image. In
this manager can focus on maximising the product value for
attracting the more customers. In this they adopts the several
promotional techniques like television, social media so that they
would enactive their brand name in the competitive business
industry.

Significance of interrelationship of marketing
department with other departments
The different departments of Tesco works together to perform several
task in effective manner by which company achieve its target within
a particular period of time. The interrelationship of different
department is important to measure the success, as it includes shared
vision, mission, aim, objectives of Tesco.

Critically analyse and evaluate the key
elements of the marketing function
Marketing and other department as HR, finance and IT all are
interrelated to perform several task by which Tesco gets the
effective result that helps to achieve the target within a particular
period of time. As marketing department provides the brief of
market trends, whereas HR department provides the best workforce
that work with even more effectiveness by applying their skills and
knowledge.

Conclusion

References
Mihart, C., 2012. Impact of integrated marketing communication on
consumer behaviour: Effects on consumer decision-making process.
International Journal of Marketing Studies. 4(2). p.121.
Fırat, A.F., 2013. Marketing: culture institutionalized. Journal of
Macromarketing. 33(1). pp.78-82.

Thank You