logo

Marketing Essential - MIS Assignment

   

Added on  2021-02-20

7 Pages1944 Words30 Views
MARKETING ESSENTIAL

Table of ContentsINTRODUCTION.........................................................................................................................3MAIN BODY.................................................................................................................................3MIS and its components..........................................................................................................3Effectiveness of the company which is using MIS for marketing, information gathering andcommunication........................................................................................................................4Is it effective or not?................................................................................................................5CONCLUSION.............................................................................................................................7REFERENCE...............................................................................................................................8

INTRODUCTIONMarketing information system is concerned with the systematized aggregation of variousinformation, analyses, interpretation, storage and dissemination of the market information. Themarketing information system is involved in distributing the relevant information to the marketerswho have the capability to make reliable and effective information. Organisation undertaken inthis report is Marriott international which was founded in 1927 and deals in a hospitality industry(Balducci and. et. al., 2015). This report will explain the MIS and its various components as atool for marketing, information gathering and communication. These components are of fourtypes which will be taken into account by the Marriott international and they are namely, internalrecords, marketing intelligence systems, marketing research and support system of marketing.It will further evaluate the effectiveness of the companies MIS marketing and it will also highlightthe importance of using MIS.MAIN BODYMIS and its components.A marketing information system is related to the management of the information systemwhich are designed to support marketing decision making. It is very crucial for the Marriottinternational because accurate and insightful marketing component is important for the successof the company. The organisation uses this information because it distributes the relevantinformation to the marketers who are capable of making the efficient decisions related to themarketing operations. By storing the relevant information regarding the customers, this helps incommunicating with them accordingly. There are various components of MIS which are to betaken into consideration by Marriott international and they are discussed below:Internal records: In this, the Marriott international will be engaged in gatheringinformation from the internal sources and records which are the combination of salesdata, product and customer database, operation and financial data etc. This informationis stored by the Marriott international in their database and can be used anytime byorganisation whenever it is needed in the future course of time (Laudon and Laudon,2016). This data will help the company in developing various communication strategiesfor the similar set of customers and encouraging them to purchase the companyresources. Marketing intelligence system: This component of MIS is concerned with providinginformation regarding the current happening in the market. In Marriott international, it willinclude the information regarding the marketing environment of the business which exist

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
MIS and its tools: Asignment
|9
|2524
|20

Marketing Essentials - Travelodge Assignment
|9
|1750
|32

Marketing Essential of IGH
|12
|3711
|388

Marketing Essential - MIS Assignment
|8
|2088
|18

Marketing Essentials Assignment - Thomas Cook company
|8
|1955
|406

(PDF) Benefits of the Marketing Information System
|7
|2056
|95