logo

P1. Key roles and responsibility of marketing functions

15 Pages5065 Words34 Views
   

Added on  2021-02-19

P1. Key roles and responsibility of marketing functions

   Added on 2021-02-19

ShareRelated Documents
MarketingEssential
P1. Key roles and responsibility of marketing functions_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibility of marketing functions.............................................................1P2. Evaluate that how marketing roles & responsibility linked with organisation process.........2M1. Analyse the roles & responsibility of marketing in context of business environment.........3M2. Analyse the significance on interrelation between marketing & other organizational units4D1. Critically analyse the marketing functions and how they interrelated with other units ofbusiness........................................................................................................................................4TASK 2............................................................................................................................................5P3. Evaluate that how organizations apply marketing mix in order to achieve businessobjectives.....................................................................................................................................5M3. Evaluate different tactics used by organization to achieve organizational goals &objectives.....................................................................................................................................7TASK3.............................................................................................................................................7P4 & M4. Develop basic marketing plan in context of organization along with evidence ........7D2. Strategic marketing plan that applied 7P's in order to achieve marketing objectives.........10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
P1. Key roles and responsibility of marketing functions_2
INTRODUCTIONMarketing is the practice which helps the individual as well as overall organization to selltheir products in the market in order to maximise their profit margin. Basically marketing is theprocess to interact with their potential customers or clients (Baker and Magnini, 2016). Thisprocess include the various activities such as research, promotion, selling, distribution, feedbacketc. According to current scenario of business environment, market is essential for everyorganization is they wanted to increase awareness regarding their products & services.In order to get better understand of this concept, this report select eBay and compare itsbusiness stargates with other organizations. This project report cover various topics such as roles& responsibility of marketing functions and how they interrelated with other business units. Inaddition, it include the marketing mix of the choose company which helps in achieving businessobjectives and evaluate a basic marketing plan in context of organization. MAIN BODYTASK 1P1. Key roles and responsibility of marketing functionsOverview of Organization: eBay is an American multinational e-commerce companyand it based in San Jose, California, U.S. Company founded in 1995 by Pierre Omidyar and thereoperations in about 30 countries. People can buy or sell product through online auction wherevariety of goods & services buy & sell worldwide. It is an online shopping website which is verypopular among the customer due to their unique feature to sell old product and the needed personcan buy it. Marketing function helps a entity to analyse or identify the potential goods which helpsthe organization to satisfy their customer's needs & desires. By using these functions, companyable to achieve their business goals & objectives (Bünte, 2018). In context of eBay, there arevarious functions perform by the organization and it included certain roles and responsibilitieswhich discussed below: Promotion: It is the basic function of marketing to promote their products in the marketin order to increase their demand which automatically increase the sale and then profitability. Byusing advertisement mode to promote their product is become very common. If business wantedto do something different then they have to build strategies accordingly. Promotion is a kind of1
P1. Key roles and responsibility of marketing functions_3
communication between persons who buy and sell products or services. In context of eBay,company uses online promotional strategy to advertise their products for their customers. Product Development: At the time of launching or introducing new product,organization use this function where before launching new product in the market for the use ofcustomers. Product will be introduced in two ways either totally new product or done fewchanges in the existing product. Marketing plays very important role for product development somanagers have to build strategies accordingly. In context of eBay, they provide online platformto their customers to buy or sell goods as per their price range and keep updating their content asper the requirement of customers. Marketing Strategies: It include various policies or actions which helps the employeesto perform their task accordingly. It is one of the important function of marketing becausewithout formulating strategies business enable to perform each step. Managers of the companybuild strategies in order to achieve business goals & objectives (Cabrera and Williams, 2014).Company develop marketing plan where they define the way of performing and for it theyrequired good research. Because market research will helps in analysing customer needs, taste,preference etc. And further strategies develop accordingly. Managers of eBay analyse thesefactors before developing any strategy for business. Market Research: It is one of the important marketing function where before developingany product they have to done intense research about it. Here manager identify taste, desire orneed of customers and then research about their competitors in this field. eBay companyregularly research the market in order to identify current trend of market which can becomeopportunity in the future. Above mention marketing functions plays very important roles & fulfil theirresponsibility in order to achieve business goals & objectives. By using these functions,managers able to develop product and done its marketing in order to generate interest among thecustomers. P2. Evaluate that how marketing roles & responsibility linked with organisation processMarketing is not limited with the sale of goods & services it is also interrelated with theother business units of the company. Marketing have to perform from business point of view,customer point of view and fulfil their responsibility which helps in achieving business goals &objectives. eBay is an American based e-commerce multinational company which provide online2
P1. Key roles and responsibility of marketing functions_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Functions in eBay
|17
|5159
|27

Marketing Essentials - eBay Assignment
|15
|4631
|17

Marketing Essentials - eBay Inc Assignment
|17
|5163
|40

Roles and Responsibilities of Marketing Functions in eBay Inc
|18
|5073
|25

Roles and Responsibilities of Marketing Function in Morrison Supermarket
|14
|4744
|82

Marketing Essentials
|20
|5918
|60