Roles and Responsibility of Marketing in The Body Shop

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
LO 1.................................................................................................................................................3
P1) Key roles and responsibility of marketing............................................................................3
P2) Role and responsibility of marketing in wider organisational context.................................6
ACTIVITY 2....................................................................................................................................7
LO 2 & LO3.....................................................................................................................................7
This activity is covered in PPT...................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is management process that is responsible for and include identifying,
anticipating and satisfying all the possible customer needs and desire through maintaining a
sufficient amount of profitability. Basically, Marketing is business term that represent a process
through which products and services are efficiently served to customers through proper
identification of product, determining their demand, deciding best possible price and selecting
most suitable distribution channels (Amoo, 2017). For this assignment the selected organisation
is Body Shop which is basically a cosmetic organisation providing a range of related products to
its customer and is headquartered in UK. This report includes the role of marketing and how
these role and responsibility are related with other functional units of an organisation.
ACTIVITY 1
LO 1
P1) Key roles and responsibility of marketing
Concept of marketing
Marketing is a broad term which includes all the activities performed by mangers of any
organisation to produce and deliver a best possible product and services to its customer to fulfil
their needs and demands (The Marketing concept, 2019). The main role or function of marketing
includes communication of all the relevant information to customers to attract and influence
them for making purchase of the product. Beside this marketing also involves developing,
creating and maintaining an effective and long lasting relationship with customer or client of
organisation to ensure the maintenance of adequate amount of sales which is necessary for any
organisation to remain successful in a long run in business market.
Trends of marketing- As the market place is becoming more dynamic and also the level
of competition is also increasing thus, role and responsibility of marketing with in the success
and sustainable growth of organisation is also enhanced (Arendt and Allain, 2019). A continuous
change and shift is seen in taste and behaviour of customers thus, to counter with that and keep a
balance with with current trend use of many innovative technology are made which includes
effective use of social media and other digital technology to maintain better and effective
relation with customer. In future trend of marketing an effective use of AI and other smarter
software will be made to provide a better interface to customers.