Marketing Essential For McDonald: Doc

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing function...................................................................1
P2 Roles and responsibilities of marketing relate to organisational context..............................4
TASK 2............................................................................................................................................7
P3 Compare marketing mix of McDonald and Burger King.....................................................7
TASK 3..........................................................................................................................................10
P4 Marketing Plan.....................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing play most crucial role in the management and achievement of determined
vision and goals of organisation that is required to develop in the competitive marketplace.
Marketing can be defined as the practices which is outlined for attaining huge strength of
consumer. By the identification, selection, distribution methods and other activities, the
organisation can understand the requirements of their consumer along with making purchase
decision. This carry out the advantageous outcome creating awareness among people by
adopting different tools of marketing assisting the proper consideration of components such as
demands, trade condition etc. along with creating effective relationship which is essential for
organisation. McDonald is one of the extensive fast food chain that deals with large number of
consumer worldwide (Asaduzzaman, Hossain and Rahman, 2014). The company undertake
effective and strong marketing strategies and activities in regard of attaining their business
objectives. The project will demonstrate duties and roles of functions of marketing along with
their major competitor, Burger King. It will also evaluate or develop a proper marketing plan
performing required procedure that help in achieving organisational objectives in an effective
manner.
TASK 1
P1 Key roles and responsibilities in a marketing function
Function of marketing can be considered as one fundamental elements that deliver
numerous opportunities to sustain in the competitive market opportunities to attain determined
objectives and goals.
Marketing Concept: Marketing state that each and every company need to seek the need
and demands of numerous consumer along with the product production procedure that have to be
combined with choice of client. McDonald enterprise is aiming over the better marketing concept
that can assist them in gaining their profitability level (Berkowitz, 2016). They deliver their best
services and products to numerous consumer in huge geographical region. Organisation can
manage better relation with consumer through the assistance of marketing concept. Referred
organisation can conveniently evaluate the preferences and choice of consumer with the
marketing philosophy help. Vision and mission of enterprise can recognise with marketing
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concept assistance. Numerous concept of marketing are there, in which some are discussed
beneath:
Production Concept: As per this, numerous products are accessible in trade for each sort
of consumer so they can easily make purchase decision. McDonald focus over the concept due to
the assistance the risk identification in practices of business along with made efforts for
segregating the concept (Clow and James, 2013). As per the concept, this is facilitating the
distribution and production techniques and tools so organisation increase the productivity and
efficiency.
Product Concept: This consist of consumer want to those product types which deliver
them proper benefits and satisfaction. So this is the duty of organisation to deliver that product
type which influence more consumer situated in the large geographical area.
Selling concept: Concept of selling is fundamental for each and every business company
due to its assistance in enhancement of revenues and income of organisation. This aims over
managing better relations and creating positive recognition with the service provider as this act
as the mediator which play more crucial role in the management of organisation efficiently.
Marketing concept: It is more struggling concept as this helps the organisation in
developing the plans and determining business aims and targets in more significant manner. This
is assisting to deliver more services and product quality along with managing consumer to
emphasise over the organisational income following different market consequences.
Societal concept: It the basic concept which explains the social welfare through deliver
services and products to the individuals. This consist of standard of living along with the product
consumption in more significant manner. It is the duty of referred enterprise to contribute their
involvement in the social betterment (Desai, 2013). To accomplish this purpose, firm can frame
numerous tactics and strategies that can aid in achieving demands and business objectives of
clients efficiently.
The marketing departments consist number of key roles and responsibilities which is
necessary to followed by the managers of departments to achieve the set targets or goals within
given time durations. All the main responsibilities are specified below:
Roles and responsibilities of marketing department
Product: Before production of products the McDonald marketing departments understand
the market, trends which include the customers current preferences or needs and after briefly
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