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Marketing Essential of CADBURY : Report

   

Added on  2020-01-23

14 Pages4270 Words75 Views
Marketing Essential

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK-1............................................................................................................................................1P1: The key roles and responsibility of marketing function for CADBURY.............................1P2 Roles and responsibilities of marketing in wider concept.....................................................4TASK 2............................................................................................................................................6P3 Application of marketing elements .......................................................................................6P4 Formulation and evaluation of marketing plan......................................................................9CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11Illustration IndexIllustration 1: Roles and Responsibility of market concept.............................................................3Illustration 2: Extended marketing mix...........................................................................................8

INTRODUCTIONThe concept of marketing is essential to create, keep and satisfy the requirements ofcustomers. This report is based on the marketing plan, as it plays a vital role in establishingsuccess of business operations and activities Moreover, this report will identify variousmarketing mix factors of CADBURY which assist organisation in attaining its goals andobjectives (Ku, 2017). To establish a sustainable position in the market major companies likeCADBURY are focusing on the marketing criteria and marketing plan. To enhance marketingperformance detailed analysis of marketing strategies needs to be conducted by newly appointedassistant marketing manager.CADBURY is among the leading confectionery brands across the globe. To achievemarking objectives the organization have set some roles and responsibilities that need to befollowed. For the expansion of business, corporation concentrate on development of effectivemarketing plan. This report will represent roles and responsibility of marketing functions ofCADBURY in accordance to their interrelationship with all other departments of the company. Itwill also explain the different elements of marketing mix that is used by CADBURY to achieveorganizational goals. This study will also develop a proper marketing plan that can target newmarket.TASK-1P1: The key roles and responsibility of marketing function for CADBURYUpon profitability of the business the elements of marketing have a strong influence. Thisfunctions of marketing in the business of CADBURY have a lot of opportunities that need to beproperly implemented. To evaluate changes in market the marketing function of CADBURYplays a major role. The internal functioning ofcompany needs to implement strategiesformulated by marketing department of CADBURY. The key elements of marketing function ofCADBURY is to fulfil its goals which aims at providing high quality products at reasonableprices to its targeted customers. To avoid uncertainties and risk which can arise due tofluctuations in market, CADBURY focuses on analysing its market on regular basis. Themarketing concept is very important for any business as it increases profits of the organization byutilizing appropriate marketing strategies (Hapsari, Stoffers and Gunawan, 2017). To achievesales target, CADBURY assigns the responsibility to marketing manager which assist the firm by1

evaluating all the changes according to buyers needs and wants. To build strategies themarketing team comes out with a coordinated approach which helps organization in achievingbusiness goals (Hansen, McDonald, and Mitchell, 2017).Marketing is a process of providing information to all departments of an organization.For an example, launch of new product needs to be analysed by marketing manager and it isfurther provided to all departments such as human resource for training and development ofemployees in order to guide them to make new product. In order to buy resources, financedepartment will allow flow of funds and then the marketing team will examine demand of buyersin order to satisfy their needs and wants.Various roles and responsibility of marketing function for CADBURY are as follows-:Market Segment – At the primary level marketing team need to decide the market segment theywill target. Among children's products of CADBURY are very popular. To attract the youngkids, marketing team need to make appropriate plans. Marketing manager understands that kidsare soft target so by representing attractive visuals they would pressurize their parents topurchase CADBURY products.Strategy –To get attention of kids an attractive strategy of packaging needs to be devised. Inorder to draw attention of kids there is a need to develop and implement an appropriatemarketing strategy. This can be achieved by presenting advertisements of CADBURY productsfor kids on various cartoon channels. And marketing campaigns can be organized in schools,supermarkets, malls etc. The popularity of CADBURY product can also be increased among thekids. To promote products and services to customers and prospects the marketing department ofCADBURY plan campaign and develop communication materials. They may plan advertisingcampaigns, develop e-mail marketing programs, write press releases depending on the budget ofCADBURY (Pan, 2017).Marketing plan – Once marketing strategy have been made, marketing plan need to be reviewedand designed according to marketing structure. During this phase, roles and responsibilities ofmarketing team will be decided. CADBURY will focus on promotional plan for kids’ segment inorder to increase sales of its products and earn profit in the market. The responsibility ofmarketing manager of CADBURY is to make products of CADBURY popular among kids byconducting several promotional activities. To draw attention of kids CADBURY can make use ofanimated pictures. 2

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