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Marketing Essentials Assignment - Thomas Cook company

   

Added on  2020-12-10

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MARKETING ESSENTIAL
Marketing Essentials Assignment - Thomas Cook company_1

Table of ContentsINTRODUCTION...........................................................................................................................3DISCUSSION/EVALUATION.......................................................................................................31. Identifying how the company is using MIS and its components............................................32. Evaluation of the effectiveness of the use of MIS..................................................................53. Is it effective or not.................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing information system is an effective tool in marketing that collects, process,store and disseminate the data in the collective form of information needed to carry out thefunctions of management. There are four major components of MIS; Internal records, Marketingintelligence system, Marketing research, Marketing decision support system. All the componentsare interrelated and interdependent. The study of marketing essential is based on Thomas Cook.Company is a renowned brand in the marketplace and implies the MIS system and thecomponents effectively. The report will aim to identify that how the company is using MIS andwill critical analyse its key elements.DISCUSSION/EVALUATION1. Identifying how the company is using MIS and its componentsThomas Cooks is a multinational travel and Tourism company. The information systemin the industry collects data from external and internal sources of market (Gentile and et. al.,2017). Marketing manager collects the data and marketing decision maker of Thomas Cook usethe gathered data to identify and solve marketing related issues. The area served by the companyis very wide population wise and service wise, the requirements of consumers may differ fromperson to person, for that purpose, organisation implies MIS system in the marketing activity tounderstand the need of market.The components of MIS are categorised in four major parts that used by Thomas Cook inits marketing activities.
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