Concept of Marketing Process : Assignment

Marketing essential

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................4
INTRODUCTION...........................................................................................................................5
Section 1: Marketing role ................................................................................................................5
Definition of marketing:..............................................................................................................5
Explanation of concept of marketing process.............................................................................5
PESTEL framework....................................................................................................................6
Section 2: Marketing structure.........................................................................................................7
Structure and operations of marketing department.....................................................................7
Importance of marketing functions to other departments:..........................................................8
CONCLUSION & RECOMMENDATIONS..................................................................................9
REFERENCES..............................................................................................................................10