Assignment on Marketing Essentials (pdf)

Added on - 22 Nov 2020

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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1PART A...........................................................................................................................................1LO 1.................................................................................................................................................11. Introduction to the concept of marketing with including current and future trends................12. Overview of different marketing processes.............................................................................23. Roles and responsibilities of marketing manager in context of the organisation....................34. How marketing influence and interrelates with other functional department of theorganisation..................................................................................................................................45. Value and importance of marketing role in context of the enterprise.....................................46. Conclusion that emphasis on significance to have effective interrelationship betweendifferent functional department...................................................................................................4PART B...........................................................................................................................................5LO 2.................................................................................................................................................5Compare organisation with using 7ps of marketing mix.............................................................5LO 3.................................................................................................................................................8Produce marketing plan to meet with organisational objectives and goals.................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing consists important role in business success that assists to accomplish goals andobjectives to attain overall goals and objectives. With this regard, key process of the businessdevelop through researching, promoting, selling products and services in international areas.Hence, they can promote business with brand, offering and make effective sales (Shin and Lee,2015).In this context, present study based on Zara which deals in fashion retail stores andprovides qualitative products and services to all customers. They consider more effective goodsto ascertained desired level of results in the country.For gaining insight knowledge and information of the present study, it can be stated thatit covers concept of marketing and includes current and future trends that develop positive resultsin processes. Furthermore, it considers roles and responsibilities of marketing manager andcomparison of firms on the basis of marketing mix. At last, it includes marketing plan thatascertained significant advantages to focus on desired level of results.PART ALO 11. Introduction to the concept of marketing with including current and future trendsMarketing concept can be define as the belief that firms must be analyse about customersneeds and make rationale decisions to beat with competitors to satisfy those needs andrequirements. Zara adopted this strategy to satisfy their customers and increase more profitabilityat workplace. Furthermore, this concept also develop quality and cheap products that preferredby consumers. Many managers are concentrating to get production efficiency, mass distributionand low costs services (Huang, Wei and Chang, 2016). Customers are also tends to get moreinterested in low prices so that good quality of products and services can be successfully developthat increase supply of the business.In addition to this, Zara also believe that consumers are always favoured products withhigh quality and innovative features and performances. As a result, manager need to concentrateon consider high quality of products to improve more desired level of results. It is also assumedthat customers are also admired for well products which appraise quality to improve positiveperformances (Viardot and Nylund, 2017). For future development, Zara target customers with1
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