Roles and Responsibilities of Marketing Department in Marketing Environment

Marketing
Essential

INTRODUCTION
 Marketing essential refers to the
examination which supports in the directing,
controlling or managing relation among the
consumers or business in terms to enhance
the value of industry and enhance the
customer satisfaction in business. Marketing
function assist to organization in reaching or
attracting customer or promote their goods
and services in the marketplace.
 This Presentation is based on Marks and
Spencer company, this is major British
multinational retailer located in London.
They deal in various categories such as
clothing, food products, home products and
etc in different countries.

key roles and responsibilities of
marketing function
 The department of the marketing is
responsible for those roles or responsibility
which is supportive in attaining business
goals. Marketing department is needed to
put the effort in terms to enhance the brand
image or values for longer period of time.
BP posses an well-organized department of
the marketing that is execute different
function in the considerable way due to
which industry is able to the expand their
business in different country with the non
hurdles or better sustainability.
 The responsibilities and roles of department
in marketing are described below:

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 Define strategic marketing plans: A strategic marketing plan is a written document that
entails strategies, plan of actions and objectives made by marketing department about the
running project. The strategic marketing plan is advantageous to all the employees and
stakeholder of the company so as to prepare marketing plan of action to market the
product or service. Department of marketing for M&S are also making marketing plan in
respect of strategies adopted by the organisation and seeking for superior authority in
order to fulfil customer's requirements.
 Social media monitoring for business purpose: This function is a performed by the
marketing department thus, to trace the individual's behaviour or perception with support
of the social media such as: Instagram, Facebook and Twitter. M&S manger adopts this
concept to monitor by uploading effective content, videos as well as then getting
feedbacks from the consumers. Along with this they perform for search engine
optimisation or social media promotion in terms to attract more consumers or making
them more aware about the services or products of M&S Company.