Marketing Essentials Assignment - Marks & Spencer
13 Pages3504 Words101 Views
Added on 2021-01-02
Marketing Essentials Assignment - Marks & Spencer
Added on 2021-01-02
ShareRelated Documents
MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT 1.....................................................................................................................................1P1. Roles and responsibilities of marketing function.............................................................1P2. Analyze roles and responsibilities of marketing relate to the wider organizational context1PROJECT 2....................................................................................................................................1P3. Marketing mix of Marks and Spencer..............................................................................1TASK 3............................................................................................................................................4P4. Marketing plan for Marks & Spencer..............................................................................4CONCLUSIONS..............................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is defined as the activities carried out by an organisation with the purpose ofbuying and selling of services and products. It consists of promoting, advertising, selling anddistributing goods to customers. In a company, employees working in marketing unit tries to gainthe attention of customers with the help of packaging design, slogans and media exposure. Thisassignment is based on Marks and Spencer which is a Britain based Multinational retailcompany, situated in London. Company specialize in selling home products, luxurious fooditems and clothing (Babin and Zikmund, 2015). This report includes key responsibilities androles of marketing function with respect to the company. Also, importance of marketing mix toachieve business targets is mentioned. At last, a marketing plan is formulated to increasepresence of company within market. PROJECT 1P1. Roles and responsibilities of marketing functionCovered in PPTP2. Analyze roles and responsibilities of marketing relate to the wider organizational contextCovered in PPTPROJECT 2P3. Marketing mix of Marks and SpencerMarketing mix consists of tactics and action which a company adopts to advertise andpromote its brands in market. It helps a company in formulating services and products which areoffered to the potential clients. M&S is a retail company of British origin. It is concerned withlifestyle and faces threat from Tesco, Centra, Aldi and ASDA. Marketing mix of M&S includesplace, product, people, physical evidence, price, Promotion and process. Marketing mix of M&Sis discussed below: 1
Illustration 1: Marketingmix(Source: Marketing mix, 2017)BasicMarks & SpencerTescoProductCompany provides fair trade and eco-friendly products and possess adiversified product portfolio. M&Soffers standardised clothing. Alongwith it, company provides beauty care,furniture and food products. Inclothing firm deals in men, childrenand women clothes and accessories.Beauty care products offered by M&Sare toners, exfoliator, foundation,shower gel and many more. Companyalso provides different kinds of winesuch as white wine, rose wine,Tesco deals in electronics, food,clothings and financial services.Company offers free downloadedmusic and grocery services besidesother product lines. Tesco providesmany choices to customers, due tothis customers are highly satisfiedwith the products offered bycompany. Tesco also offers variouschoices in international cuisine to itsclients. 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials Marks and Spencer - Doclg...
|12
|2499
|277
Marketing Essentials: Roles and Responsibilities of Marketing Functionlg...
|9
|2005
|2
Marketing Essentials Assignment Solved - TESCOlg...
|10
|1751
|384
Marketing Essentials- Marks and Spencerlg...
|16
|4344
|221
7 P's of marketing mix - Assignmentlg...
|9
|1818
|162
Marketing and Communications in a Digital World - A Case Study of Mark & Spencerlg...
|14
|2901
|241