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Marketing Essential of McDonald Report

   

Added on  2020-07-23

18 Pages5673 Words59 Views
MarketingEssential

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of the marketing function.....................................................1P2 Relation between roles and responsibilities of marketing and wider enterprise....................4TASK 2............................................................................................................................................5P3 Comparison of marketing- mix used by enterprise................................................................5TASK 3............................................................................................................................................8P4 Marketing plan.......................................................................................................................8COUNCLUSION...........................................................................................................................11.......................................................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTION Marketing is a process through which services and goods are made available in themarketplace. The main aim and objective of this method is to make sure that the services areprovided in that sector where the demand is maximum. This report is based on McDonald'swhich is a large food chain in which consumable goods are provided and it is providing itsservices since 1917. This business was established by Ray Kroc. There will be discussion ondifferent responsibilities performed by marketing department in McDonald’s. Along with that,different functions of a selling and administration department will also be discussed, with thehelp of which growth will be achieved by it (Aaboud and et. al., 2017). Various decisions arerequired to be made in any business and for that it will be required that knowledge should begained in relation to the marketing mix and the same will also be discussed in the belowpresented report.TASK 1P1. Key roles and responsibilities of the marketing functionIn the resent company environment it is noticed that food product industry faces largecompetition as requirement for same has maximised to a better level. McDonald's is well knownfor its beverages and burgers fries. Now, with increase in need for such goods, the competition inthe market is increasing and new competitors are entering in this sector. This has maximisedstress on every unit as in order to increase sales, marketing department of McDonald's needs tomake efforts so that it can maintain its position. For this it will be required that all theresponsibilities shall be performed with more concentration. The various functions that will beperformed in this respect are described below. These are also subscribed in maximising the sumprofitability. There are various key roles and responsibilities of marketing department ofcompany among which some are stated as below:Advertising: In order to improve buyers with innovative goods organised by thementioned company, administration requirements to update user timely (Aad and et. al.,2012). McDonald's, this company basically depending upon the positioning as well astargeting market mode of promotion and publicity can be selected like social media,newspaper, and advertisement hoardings etc. according to this way that customers receiveto know about changes and innovations or new product improved such as developed by1

McDonald's. Every elements of marketing has their own negative and positive.Therefore, it is one of the most essential function which executed by marketing group toselect the correct option as if an incorrect decision is take then it will output into less oftime and factors which may promote to adverse impacts on profit margin. Buyers likechanges and when they access to know regarding a innovative goods they obtain muchattracted and therefore sum of the sales maximise. Business interaction: Whenever a redo in regulating business operations is fulfil bymanagement of McDonald's they required to communicate the equal to variousconsumers like investors, buyers and other stakeholders (Al-Hasan, Thomas andMansour, 2016). These firm basically depending upon type and nature of information itdemands to be communicated as their best decisions may achieve impacted once they areadvised. Market study: In order to implemented as well as formulate strategies and policiesmanagement requirements to have fulfil skill or knowledge regarding to the latest trend inmarketplace. It is a another function which is very essential because it performed bymarketing group in which gathers data from the external environment and consequentlytake the different decisions. Once essential facts are collected it become simple toimplement various code of conduct for the McDonald's.Commodity management: For increasing profits it is very essential that cited companygive buyers with what they really required. For this an helpful as well as importantfunction of goods management system is regulated by the marketing team so that correctitems is made available on perfect duration. Competition analysis: In order to live in marketplace the very most essential element isto introduce the all firm as it supports maximum in attaching the price (Babin andZikmund, 2015). The buyers are much, cost switch and sensitive to their demand verypositively when given with less cost products. Hence , fixing the fair cost is anotherboard function executed by marketing group so that it does not earn impacted with otherproducts brand.Transmit and work value: It is a important elements which support company to increasetheir sales. This way generate the image of the company is a vital function ofadvertisement as well as promotional group. Buyers are now much delicate, they need to2

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