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Marketing Essentials: Costa Coffee Shop

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Added on  2021-02-19

Marketing Essentials: Costa Coffee Shop

   Added on 2021-02-19

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Marketing Essential
Marketing Essentials: Costa Coffee Shop_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing relate to wider organisational context....................2TASK 2............................................................................................................................................3P3 Compare ways in which different organisations apply marketing mix to marketingplanning to achieve business objectives......................................................................................3CONCLUSION ...............................................................................................................................7REFRENCES...................................................................................................................................8
Marketing Essentials: Costa Coffee Shop_2
Marketing Essentials: Costa Coffee Shop_3
INTRODUCTIONMarketing refers to procedure of a business in which firm generally focuses ondeveloping relationship and fulfilling customer's requirement and need. There are major fiveconcept of marketing product, production concept, selling concept, marketing concept andsocietal marketing concept (Pike, 2015). Selected company for respective assignment is CostaCoffee Shop that is established by Bruno Costa and Sergio Costa in year 1971. Its headquarter issituated in Dunstable, England, United Kingdom and it offer their products at worldwide level.Products offer by respective company are coffee, snacks, sandwiches, tea, other drinks and manymore. Topics included in this project are role and responsibilities of marketing department andits interrelation with other departments of a firm. Along with this it will include marketing mixof respective company and its competitor. TASK 1P1 Key roles and responsibilities of the marketing functionMarketing: marketing refers to a procedure which a company use so that theycommunicate with their customers in effective manner in order to retain them for long timeduration. Through this an organisation also able to promote and advertise their products as wellas services in order to attract more customers. In respect of Costa Coffee Shop they conductproper marketing strategies so that they attain their target by attracting their potential serviceusers. Importance of marketing: Marketing help a firm in conducting their various activities, somemajor importance which are faced by Costa Coffee Shop are mentioned below:-Through effective marketing respective company able to promote and advertise theirproduct and services in effective manner at worldwide level. Through this Costa Coffee Shop also able to design, maintain, promote their offeringswhich attract customers at huge ratio. Marketing function: It refers to role that help an organization in identifying sources in order tosucceed products and services at marketplace. Through this company able to promote theirbusiness functions in order to attract customers and encourage them to purchase products andservices (Simkin and Dibb, 20133). There are major 8 marketing function i.e. selling, buying,financing, risk taking, grading, storing, securing information of market and transportation. 1
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