Roles and Responsibilities of Marketing Function

This presentation provides an overview of the roles and responsibilities of the marketing function in an organization. It explores how marketing is related to other functional areas and the significance of interrelationship in various departments. The presentation is based on the case study of Tesco, a UK-based grocery and general merchandise retailer.

Marketing Essential

Table of Contents
 Introduction
 Roles and responsibilities of the marketing function
 Analysis of roles and responsibilities of marketing function in context of marketing
environment
 How Roles and responsibilities of marketing related with other functional areas
 Significance of interrelationship in various department
 Critical evaluation and evaluate key elements of marketing function and way it
interrelate with other functional units of organisation
 Conclusion
 References

Introduction
Marketing is very much important for an organisation to engage
consumers with the business and helps in taking purchasing decisions
of products and services. Engagement of consumers in differ from
pushing offers of organisation, irrespectively it helps in furnishing
consumers with giving relevant knowledge and information.
Respective report is based on the Tesco which is UK based Grocery
and general merchandise retailer headquarter is in England.

Roles and responsibilities of the marketing
function
Marketing in the organisation is related with the exchange of goods and
services to satisfy and gain profitability from consumers in order
to remain competitive in the marketplace. To market and sell the
products and services to end user there are various marketing
functions takes place that are as follows:
 Gathering and analysing market information
 Marketing planning

Analysis of roles and responsibilities of
marketing function in context of marketing
environment
In the broader terms marketing defined as a chain of activities by which
organisation can be able to deliver one of their best products and
services as per the consumer choice and preferences. Organisation
such as Tesco conduct market research to evaluate needs and
requirement of their consumers. To access consumers requirement it
is very potential to evaluate marketing environment that directly
influence function and working of organisation.

How Roles and responsibilities of marketing
related with other functional areas
Marketing is one of most broader activity which encompasses entire
business work and activities to give specialised services to the end
user. To satisfy consumers needs and wants, various departments
in an organisation contribute to provide ultimately best services to
them. Here are the close relationship of marketing department
with other departments that are as follows:
 Marketing department with Operations management/ Production
 Marketing with finance department

Significance of interrelationship in various
department
In an organisation there are four main business functions that are
marketing, personnel management, financial management and
operational management. It is very much important for an
organisation to market their product and services if they want to
make sales and profitability from it. Business also have to take care
of their employee's and it can be only possible by interrelationship
in various departments.

Critical evaluation and evaluate key elements
of marketing function and way it interrelate
with other functional units of organisation
In the words of Ian Linton, Marketing department has the overall
responsibility for attaining revenue, increasing market share and
contributing in achieving organisational growth and sustainability in
order to gain the desirable outcomes . There are various marketing
functions that contribute in overall development of organisation
such as conducting research and development, build the marketing
plan and many more.

Conclusion
From the above report it has been concluded that for an organisation
marketing plays very much important role to market their products
and services at wider marketplace. There are large no. of marketing
functions that helps to educate the consumers about organisational
products and services in order to remain competitive in the
marketplace.

References
 Zulfikar, R. and Mayvita, P.A., 2019. Does Green Economy
Video Really Work? The Effectiveness of Using Video Content
Marketing in Forming MSMEs Perception and Behavior to
Implement Green Economy. JEMA: Jurnal Ilmiah Bidang
Akuntansi dan Manajemen. 16(1). pp.34-45.
Online:
 Responsibilities of Marketing Department, 2020. [Online].
Available through.
<https://smallbusiness.chron.com/responsibilities-marketing-
department-69931.html>.

Thank you