Marketing Essential for Premier Inn

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Added on 2020-10-23

Marketing Essential for Premier Inn

Added on 2020-10-23

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MARKETING ESSENTIAL

INTRODUCTIONMarketing is the tool of identifying needs of customer (Larsonand Draper, 2015). This isthe process of managing the relationship with the customer and also it refers to promoting theproduct through different promotional activities to increase the buying and selling activities itcontains advertising, selling, and delivering products to customer or other firms. For better understanding about the marketing the assistant manager has taken the businessactivities of Premier Inn. Hence, It is the largest UK hotel chains and focus over to providesatisfactory services to customers (Massingham, 2017). Thus, it operates hotels in the differentlocation it contains the city centres, suburbs and airports competing with the likes of Travelogueand Ibis hotels. With more than 72000 rooms and 785 hotels. There headquarters in theDunstable united kingdom. The present report will describe the roles and responsibility of marketing function alsodescribes the role and responsibility of different departments of the company. Moreover, it willanalysis the marketing mix and comparing the Premier Inn and hotel through 7ps of marketingmix. P1 Key roles and responsibility of marketing function.It is the proces which is used by the various business to identify needs and wants of thecustomer. Marketing helps to attract the customers through their services to increase theprofitability and sales of the business (Gillespie and Riddle, 2015). Usually many entities investa lot of money in the marketing to identify the customer needs. Thus, marketing includes buying,selling and advertising the products and services to the customers also includes the planning,organizing, controlling in the process of promoting their business for future growth. This helpsthem to maintain the close relationship with their customers through the services and alsoenhance their reputation in the global market. Organization and CustomerIf Premier Inn want them to provide the better facility to their consumers so its requiresthat they concentrate on their consumers, and they may found the needs and demands of theconsumer through different marketing research such as primary and secondary research. The different process helps to identify the view of customers. In primary process its require thatPremier Inn directly interview to the customer In order to collect the data through customer and

make plan according to the needs of customer. In secondary research is requires that companyuse the data which is already available and make plan according to the previous data, so they canuse this data to forecast the futures and make strategies in order to generate the high sales. Establish brandMarketing is the tool which identify the market and increase the sales of the company.Marketing functions helps to company for making the best services and increase the demand ofthe product. So marketing have responsibility to provide the best services and create awarenessregarding the product (Gretzel, 2018). Premier Inn engaging in different task to managing thetask and establish the awareness regarding the hotel services. Using the different promotionalactivities to introduced all the hotel services. The promotional and advertisement activities isvery essential when launching the new product so it is necessary that know about what thecustomers want and the aim was to ensure their absolute satisfaction.Making customer relationshipsMake the good relationship with the customer it is the crucial function of marketing. Souses the different strategies to attract the customer it is very important because whew companyserve the good services to the customer is maintaining the good relationship with the customer(Nirschl and Steinberg, 2018). Premier Inn also provides the best hotel services such as Airconditioning in all rooms, Coffee and tea facilities in all rooms, Free Wi-Fi in all rooms, FitnessCentre, Laundry and dry cleaning etc. For communicate effectively and always makes the bestenvironment to the customer is generated the high demand and increase customer relationships. Product pricingA firm like premier inn needs to identify the costs of the services which they offer andwhich is they newly launched. So they use the different pricing strategy in order to establish thepricing in the product. So, they will need to look into whether they should offer the product onthe best price that customer also attract, and they also satisfy.Establish the product and servicesThis is the essential role of the marketing function that they establish the product andservices (Nirschl and Steinberg, 2018). Department contains in marketing is grandly especiallywhen the team working within and outside the business they are involved when they developnewer services in their hotel and make changes in the goods according to the customer needs that

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