Role of Marketing and Interrelates with Function of Organisation

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Role of marketing and interrelates with function of organisation...............................................1
Market and Production functions.....................................................................................................2
Way organisation use element to achieve business objective......................................................2
Marketing plan.............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is the most misunderstanding discipline in today management. It commonly
used synonym for an activities related for an shopping, but it has beyond selling an product.
Hennes & Mauritz(H&M) is Swedish multinational clothing retail organisation that are known
for fast-fashion clothing for women, teenager men and children. H&M associate companies that
operate in 62 countries. This report highlight the role of marketing and function of organisation
ans also various element to achieve the organisation goal
TASK
Role of marketing and interrelates with function of organisation
Marketing is business process where it create the relationship to satisfy the consumers
and also focus on consumer (Djordjevic, 2018). It is primary components of an business
management. Some of the role of marketing are-
Meets needs and wants of consumer:
Needs are already exist in the market. Marketers finds the wants of the buyer and try to
use marketing strategies. Marketers influence the wants as it is shaped by an individual
personality and cultural. And through exchange process all needs are to be satisfied.
Growth, reputation for organisational survival
Business survive in the market because of increase in market share and consumer
retention (Harris., 2016). To achieve the organisation objective marketing helps because of an
consumer-centric. Also marketing helps the buyer to satisfy beyond its expectation. It helps the
organisation to increase in sales which result in more growth & reputation of the company.
Wide market:
Marketers use large volume of communication tools like sales, promotion, advertising,
marketing event and also try to promote its products widely. Additional to it public relation
program that build & try to protect organisation picture and product. Marketing can be made
more interactive through revolution in the media technology. Hence it increase the awareness of
the organisation product in the market and widen the market which is beneficial for the growth of
the organisation (King, , 2018).
Offer better product
As many organisation sell products in the business market. Such as physical product, the
product have to well labelled and design. Marketing plays essential role in designing the product
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and managing the product. So that the customer can get attract towards the product by seeing the
best design and packaging of the product. Hence offering best product to the buyer it increase the
sales of the organisation (Jørgensen, 2016.) .
Market and Production functions
To meet the buyer expectation and try to satisfy the consumer. H&M Company can mix
the marketing with the production function. It is very essential for the close relation to increse
the performance of an firm. As the cooperation between the function of marketing and
production it helps in friendly communication, which results in fulfil the needs of the customers
and raise in the organisation profits and increase the production of the company. Marketing
function mainly focuses on buyers satisfying and require of the customers. As the production
department helps the marketing by informing the stock of products and its availability. It support
the marketing function as through this marketer can marketing the product and services in the
market. Hence both function are essential for each other (Salwa. and Sudarsan, 2018).
Marketing and HR function
As the marketing have the connection with an customer, Marketing help and promote
mission and values of an organisation. Through promotion , it help to attract the workers.
Marketing help an HR department and workforce by adapt method of communication and
marketing the workforce that have experience of an communication with that of the buyer.
Where as the HR department serves an organisation employees. HR having the connection with
the workforce, HR helps the marketing by share brand message make in the marketing with
workforce by an training sessions,worker orientation and evaluation (Prasomsap and
Laothamatas., 2017) .
Marketing and finance function
The marketing function helps the financial department as the marketing raise the sales
through the advertising & sales promotion. By this it increase the sales of the organisation and
organisation can earn good profit out of it. Where as finance department find how much fund
receive & investment can grow or reduce at what rate. If the company get more profit than they
can invest more on marketing.
Way organisation use element to achieve business objective
Marketing mix
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Marketing mix is an operational part for the marketing plan it is also known as 4ps and 7ps
Basis of difference H&M TESCO
Product A product of an H&M
organisation that produce to
satisfy the desire and needs of
an certain people and
customer. Where the product
may tangible and intangible in
nature and product are in form
of goods and service. To
achieve the organisational goal
it must ensure that right type
of product and quality are to
be made (Djordjevic, 2018).
During the development of
product the marketer do an
research on the life cycle of
product they creating.. It
essential to reinvent the
products and stimulate much
more demand as it reach at
sales. To expand the current
product with the help of
diversifying & raise depth in
product line. It increase the
sales of the product that can
help the H&M organisation to
achieve the firm goal.
It provide wide range of
products in clothing, food and
financial services etc. and
provide varieties of choice
ranging from regional product,
brand, international cuisine in
food and other choice.
Price It is an amount that the
customer pay to buy the
Tesco maintain the low price
without any reduction in
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product to fulfil it needs and
wants. It is an essential part of
the marketing plan as
determine the H&M
organisation profit. As
adjusting price of product have
big impact on whole marketing
strategy and affecting sales of
product and demand of
product. If the price of the
product is low as compare to
the competitor it increase the
sales rate and If the price of
the product is high than the
customer can shift to other
product an it can decline in
sales rate in the business
market and then it make
difficult for the organization to
achieve the organizational goal
(Harris., 2016).
quality of products. In order to
keep the customer happy. If
the company run in lose than
also it not hesitates.
Promotion It concludes that company tell
about its buyers and about its
products. Small changes in the
form of advertisement that can
help for immediately for
higher sales. Through
promotion of the product in the
business market time to time
and also make changes in the
way of marketing according to
As the biggest advantage of
the Tesco company is the low
price. Which make it highlight
from the other supermarket
and hence it increases the
brand image of the Tesco.
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