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Report on Essential for Marketing of Your Destination

   

Added on  2020-06-04

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MARKETINGESSENTIAL
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Table of ContentsINTRODUCTION...........................................................................................................................1MEMO.............................................................................................................................................1P1 Roles and responsibility of marketing officers................................................................1P2 Explanation about how roles and responsibilities will contribute to the widerorganisational objectives........................................................................................................3MARKETING STRATEGIES.........................................................................................................5P3 Comparison of marketing mix with other organisation in same sector.............................5MARKETING PLAN......................................................................................................................7P4 Marketing plan of Your Destination.................................................................................7Evaluation and control..........................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONThe action or business of promoting and selling products or services, including marketresearch and advertising referred as marketing. Marketing is very essential component ofbusiness, which help in growth, and development of organization (Chen and et.al., 2015). Inaccordance with this context, the following report will cover all the aspects that are essential formarketing of Your Destination. It is an emerging organisation, which specialised in privatepersonal hire at industrial level transportation. Further, this report will cover the roles andresponsibilities of marketing officers. The contribution of roles and responsibilities of marketingand marketing officer to wider organisational context will identify in this report. Moreover, thecomparison of marketing strategy with National Express will discuss in this assignment.Eventually, an effective marketing plan will formulate for Your Destination so that theorganisation can expand its business operations.MEMOP1 Roles and responsibility of marketing officersTo Senior ManagementFrom: Marketing Manager Date: 11th November 2017Subject: Key roles and responsibilities of marketing officerMarketing officers plays various roles in the organisations. Further, marketing officers has beenassigned with several responsibilities. In accordance with this context, the roles andresponsibilities of marketing officers in Your Destination are provided below:Conducting Marketing Research: The roles and responsibility assigned to marketingofficers is to analyse the market of area where organisation desire to expand its businessoperations (Dhar and Varshney, 2011). As the management of Your Destination desireto expand its business in Manchester, New Castle, Glasgow and Aberdeen, thusmarketing officers are required to scan the market area effectively so that briefknowledge and information about the taste, culture and preference of natives canacquired.Developing marketing strategy: Marketing officer is responsible for analysing,1
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identifying and implementing marketing strategies that are beneficial for organisation.In this context, marketing officers at Your Destination required to formulate anddevelop effective marketing strategies so that competitive advantages can be gain andcustomer base can increased efficiently (Aaker, 2011). The marketing strategy will aidin promulgating the productivity and profitability of the organisation and will lead theorganisation towards growth and development.Customer relationship management: In the world of competition, the only way tosustain in the market is developing effective relationships with customers. In thiscontext, it is the duty which will be assigned to the marketing officer to establisheffective and efficient customer relationship (Kumar, 2010). Customer relationshipmanagement will aid the management of Your Destination to improve their customerbase and will assist in attraction of more and more customers. Thus, managing customerrelationship is the responsibility of marketing officer at Your Destination.Employee Management: Marketing officers needs to supervise and monitor the team,which worked under his or her guidance. It is the responsibility and role of marketingofficer to monitor their team performance and provide effective guidance so that thedesired goals and targets can be accomplished efficiently (De Mooij, 2013). At YourDestination, the marketing officer will be assigned with responsibility in which he orshe has to manage their team and employees so that expected and set objective can beaccomplished and organisation can move on the path of growth and development.Identifying New Business opportunities: New business opportunity will assist theorganisation to improve their productivity and profitability. Thus, it is the responsibilityof marketing officer to identify and investigate new business opportunity for YourDestination. This will promote growth and development of the organisation and furtherincreases the market growth and share efficiently (Jaramillo and Spector, 2015). It isvery essential to identify new business opportunity in order to expand businessoperations effectively.Setting budget for marketing: Setting budget for the marketing and promotionalactivities is essential role which is to be played by the marketing officer. Marketing ofproducts and services needs ample amount and cost (Ferrell and et.al., 2014). Thus, it is2
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