Essay on Role of Marketing

Added on - 21 Jul 2020

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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1Essay on the role of marketing and interrelates with other functional units of an organisation.1PART 2............................................................................................................................................7P3) Comparing 7Ps of marketing mix....................................................................................7P4) Developing a basic marketing plan..................................................................................9M3).......................................................................................................................................12M4).......................................................................................................................................12D2)........................................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES.............................................................................................................................14
INTRODUCTIONMarketing refers to an activity which gives assistance in order to promote several types ofservices and product to the exiting and potential consumer in the demand market. With the helpsof marketing producer can be able to cover larger part of area to fulfil the purpose of offering thegoods to different buyers it also helps company to rise in to a new market. It can be said thatmarketing is the strategic part of a business that a organisation does for increasing the awarenessof their offered services and product in the market and boost their revenue or profit. All kinds ofmarketing are based on choice of customers (Jain and Ahuja, 2013.). It provide assistance toanalyse customer's wish and build product and services according to them. Vodafone is atelecommunication company which is located in England, UK. The company Vodafone has beenchoose for this report here in all the concepts of marketing along with roles and responsibility ofit will be discussed. Other side marketing mix and plan will be given.PART 1Essay on the role of marketing and interrelates with other functional units of an organisation.Marketing is essential for every company as it is associated with selling and buyingproduct and service. It has involvement of advertisement, delivering wished goods or things andselling to individuals. The department of marketing of every company gives their best to getsound attention of their target customers for it they are using some slogans, endorsement by ancelebrity, packaging design and exposer of general media. Hence, the manager of Vodafoneneeded to know the concepts and trends of marketing before using marketing for the company.Marketing concepts are:The concept of marketing having clear objective that are concerning of cost effectivenessand efficiency, sustainability or social ethics in a particular market segment. The concepts ofmarketing are a process which preforms in order to provide satisfaction to the goal of companywhere firm are seeking out all those tools whom are able to fulfil the wish and demands of thecustomers and satisfy them in very effective manner then their competitors (Harris and Schwartz,2010). When things are come to current and future trends marketing can be challenging in allsituations of market to grab the attention of consumer. Some steps like promoting , creating andlaunching services and [product in front of their target customer are involved in marketing1
process. Very common example for marketing in firm consist advertisement on television,billboards by the side of roads and magazine advertisement. There are four major pillars inmarketing concept as product, production, selling , marketing.Product concept:The concept depicts that buyers are always comes in favour of thatproduct whom have different attributes and provides sound quality with some unique featuresand performance. Product concept is all about the understanding of product dynamic to showbest quality and sound feature of the same. Every company will look in product concept beforemarketing their product to their customers. It is based on that idea on which customer showstheir preference towards the quality, performance and feature of product.production concept:this concept is oldest one in the business. The concept of productiondepicts that customers will prefer those products that are been present in market in wide leveland which are inexpensive. In this concept manager will keep their concentration on attaining thehigher production efficient, wider distribution and low cost. Through this concept manager orcompany will assume that customer's primary preference can be the presence or availability ofproduct and low prices as well. Production concept generally says that customers are moreinterested in having product and services then it's features. It is also provides out line andguidelines to sellers other side it is focusing on enhancing production (Dioko,2016).Selling concept:The concept of selling holding a mind set that customers will not buymuch or sufficient of the company's product unless it will have wide scale of selling and soundlevel of promotional efforts. The sales department manager of organisation are focusing oncreating and boosting the sales transaction rather then making long term and beneficial relationof customers. In very general sense selling concept has objective to sell their product and neglectthe what market is actually needs to have.Marketing concept:this concept has been developed for achieving the objective of anorganisation that will be depending on understanding the wishes and demands of exiting andpotential customers and providing sound level of satisfaction then their competitors. The conceptof Marketing is using approach which is known as customers first. Through this approach allactivities of marketing are based on or according to their buyers. It drag their concentration onconsumers and offers them value to make sales profits. The marketing concept is customeroriented that relays on the philosophy of sense and respond. It can be true that in concept of2
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