Marketing Essentials: Scope, Importance, and Role in Sainsbury

MARKETING
ESSENTIALS

CONTENT
Introduction
Definition of the Marketing:
Scope of the Marketing:
Importance of the Marketing:
Context to Sainsbury:
The key role and responsibility of the marketing function.
The role and responsibilities of the marketing related to the wider organisational context.
The significance of interrelationship between marketing and other functional units of
Sainsbury.
The key elements of the marketing functions and how they interrelated with the other
functional unites of an organisation

INTRODUCTION
The present study aim to determine the effectiveness of marketing and how it benefits to the
businesses in terms of increasing their performance and profitability. Marketing essentials is
mainly implemented as some important technique and tools in developing, promoting and to
deliver the facility concepts to the specific buyers. Marketing essentialities mainly have the
scope to understanding and promoting the advance ideas and modified proper investigation plan
that can be derived through necessity of marketing. In this present report the analysis is based
on Sainsbury, thus it is a large chain of supermarket, which operates all around the globe and
market their services and products to gain higher growth and advancement. The selection of
Sainsbury is appropriate because the company is having operations at wider level so the study
over the aspect of role and responsibility of marketing functions effectively.

Definition of Marketing
Marketing is defined as the activity or the set of institutions and the procedures for
creating, communicating, delivering and the exchanging the offered products and services
of the business which are creating value for the customers, clients, partners and the
society at wider level. In addition to this, Philip Kotler defines that the science and art of
exploring, developing or delivering value to fulfilling the desires of the targeted
population with the intention to generating profit. Marketing can also be evaluated as the
combination of assorted activities like Promotion, sales, purchase, public relation and
marketing campaign are some important tools of marketing and has a huge influence
over the business performance.