Importance of Marketing : Assignment

Added on - 21 Jul 2020

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MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Roles and responsibility of marketing Function..............................................................1M 1 Roles and responsibility of marketing in context of business environment...................3P 2 Roles and responsibility of marketing in context of wider organisation..........................4TASK 2............................................................................................................................................4P3 Comparing the ways in which different organisation apply the marketing mix to marketingplanning process to achieve business objectives....................................................................4M3 Evaluating the tactics applied by enterprise to demonstrate the ways organisationalobjectives have been accomplished........................................................................................5TASK 3............................................................................................................................................6P4 Basic marketing plan for Organisation..............................................................................6M4 Developing detailed coherent evidence based marketing plan........................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThe success and growth of any organisation is totally dependent on marketing. The overallbusiness aspects and performance is based on marketing activities. Marketing is a veryeffective tool that is used enterprise for introducing as well promoting their products andservices in market. The various activities that are included in marketing process areadvertising, public relation, sales promotion etc.The understanding about Importance of marketing helps organisation in identifying variousexternal and internal forces that may have great impact on business activities. It is veryessential for business to understand influence of various factors on their profit and growth.The study has focus on explaining the roles and function of marketing In Context of MCDonalds. It emphasizes on comparing the ways in which different organisation applymarketing mix to market planning process in order to achieve their goals and objectives.TASK 1P 1 Roles and responsibility of marketing Function.The marketing refers to the actions or activities that are conducted by business forpromoting their product and services. Marketing is also defined as part of management processthrough which products and services are being delivered by organisation to potential customer.There are five concepts of marketing and they have different function to perform. Theseconcepts include production, Product, selling, marketing and societal marketing thought.1
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