Marketing Essentials Assignment - "Your Destination"
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Added on 2020-11-12
Marketing Essentials Assignment - "Your Destination"
Added on 2020-11-12
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body...................................................................................................................................1Part 1...........................................................................................................................................1a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structureand operations of the marketing department. (P1)......................................................................1b) Explain how the roles and responsibilities will contribute to the wider organisationalobjectives. (P2)............................................................................................................................3Part 2...........................................................................................................................................5a) Using the 7Ps compare Your Destination approach to applying the marking mix to that ofNational Express in achieving the business objectives. (P3)......................................................5b) Produce a basic marketing plan for the nationwide expansion. (P4)......................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is the core element in an organisation that helps the firm to meet theoperations that will help in suitable handling of actions and practices. It will correlate with otherfunctions that are been taken in the organisation that will help in its growth of organisation. Agood marketing will help in suitable rise in company's loyal customer base and revenuegeneration (Pike, 2015). The report will lay a core focus on different marketing operation thatwill be undertaken by Your Destination. It is a transportation firm that is operational in UK. Thereport will see through operations that are been undertaken by the firm. The key duties andresponsibilities of a marketing officer in a firm is been discussed. A proposed structure andoperations of marketing department is been designed. Other than this, contribution of this roleand responsibilities on wider level of organisational objective is been discussed. The marketingmix approach is been developed for the cited transportation firm in compare to it competitorfirm, National express and a business plan is been proposed for nationwide expansion (Lanierand Lanier, 2017).Main BodyPart 1a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structureand operations of the marketing department. (P1)Marketing is defined as the effective promotion of different products and services that arebeen taken in consideration by the firm to generate a good amount of revenue. A marketing andgood revenue generation will help in suitable rise in operational capability of the firm. In otherword, marketing is a business activity of advertising or promoting and selling of products andservices that are been developed by the firm to gain a good market position and profit margin(Philip, 2014). The marketing can be performed by various means involving direct marketing,broadcasting, usage of social media, digital marketing. In a firm, the marketing department willlook after the effective management of promotional activities and other operations that will helpin suitable management of marketing strategy drafted by the business organisation. Themarketing manager or an officer will play a very deep and crucial role in carrying out theactivities in a much effective and better way. The marketing officer of the firm will see throughthe better management of the operations that will help in suitable rise in operational capability of1
the organisation. Some major roles and responsibilities that are been followed by the firm willinvolve the following elements: He will see through the better management of the business activities that will impact theoverall market share of a company like cited transportation firm. They will see through effective execution of a marketing campaign that is beenundertaken by the firm to promote its sales and services and gain a good market share andpromotion of the services and goods developed by firm (Malhotra, 2015).They will coordinate with other departments in a firm to gain a good productivity andmeeting of the targeted goals and operations in a much effective and better way. Thegood coordination of marketing body and between various departments of Yourdestination.He will perform a good marketing research that will help the organisation to develop agood quality services and products to gain a good customer satisfaction level. The marketing department will look after the various components like market research,analysis of target market, budgeting and metrics or statistics related to the business operations.They will look after the better handling of operations that will help in suitable rise in operationalability and meeting of targeted operations that will support a good growth and development ofcompany. A well structured marketing department will perform a wide range of operations thatwill help in suitable rise in operational capability of organisation. They will see through marketresearch, SWOT analysis, maintain a good PR and will draft a short, long and strategic marketplan that will help the firm to gain a good idea about the ongoing market trends and gaining ofgood customer satisfaction level. An effective and efficient marketing team at Your Destinationwill help in proper formation of a strategic plan and will carry out a good promotional campaignthat will help in suitable rise in operational capability of the firm and will support a good rise infunctional efficiency of the organisation (Mishra, 2016.). A marketing officer will facilitate theorganisation to meet its customers requirements in a much precise way by providing them, withsuitable and high quality, innovative product or services.Apart from this, a good structured marketing department comprising Marketing manager,officers, market researchers, PR managers, creative and marketing heads of the areas will help ineffective execution of B2B and B2C business operations that will help the firm to provide itscustomers and clients with a good quality service and satisfaction level. Operating in2
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