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Marketing Functions Assignment - McDonald

Added on - 23 Nov 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain the key roles and responsibilities of marketing functions........................................1P2 How roles and responsibilities of marketing are related with organisation...........................3TASK 2............................................................................................................................................5P3 Compare the ways of two organisations to apply marketing mix to planning process..........5TASK 3............................................................................................................................................8P4 Produce and evaluate a marketing plan for McDonald's.......................................................8CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11
INTRODUCTIONMarketing is defined as set of procedure which used by organisations for creating,producing, communicating, promoting and distributing of particular goods or services in themarket place to satisfy customers needs or wants. In this process, various things are to bemarketed including products, any items, services, experiences, place, informations, events andpeople etc. for the purpose of meeting desired expectation. In other words, marketing departmentplay an important role in business firms for manufacturing, designing and deliver products to thetargeted customers and society as well (Baker and Saren, 2016). This report is based onMcDonald's fast food restaurant which provide variety of food items such as Hamburgers,Chicken, Soft drinks, French fries, and desserts. This assignment will cover various marketingfunction with roles and responsibilities within firm for the purpose of attaining predeterminedgoals. There will compare between two organisation by undertaking their marketings strategiesto accomplish objectives. Last but not least, a marketing plan will be produced in this project.TASK 1P1 Explain the key roles and responsibilities of marketing functionsIn the modern era, marketing has wide scope for developing business firms because itplay crucial role in achieving competitive advantages in an effective manner. Many oforganisations used marketing tools or techniques for attracting huge audiences and promotegoods or services in the target market. It is essential in creating better position and increasegoodwill so that company can capture a particular marketplace in well manner. Marketingfunctions contains several elements that used by entire business entities for creating ormanufacturing of particular goods or services and deliver those to the end users for meetingcustomer's desired expectation as well (Brassington and Pettitt, 2013). Organisation focus ondifferent marketing activities which must be performed in adequate way to operate business andin this included various functions such as productions, buying and selling, distribution channels,and customer relationship management to satisfy customers in more appropriate manner.Marketing department of any organisation focus on analysing new trends, fashions,customer's choices and preferences, strong competitions, environmental factors and many moreby conducting market survey or research so that appropriate products can be produced to meetcustomers demands. Best strategies must be adopted by the firm for surviving in the competitive1
market. McDonald's is dealing in international market so they also focus on different marketingtools or techniques to run business and enhance potential growth. Marketing department alwaysconsider competitors, customer's tastes and preferences for producing better quality of food itemsto satisfy needs or demands of consumers and accomplish particular goals.Roles and Responsibilities of Marketing Functions of McDonald's:Market Research:It is one the most important role that performed by the marketingdepartment of organisation. They consider various tools or methods for conductingresearch and find potentials customers as well as marketplace (Desai, 2013). Researcherget more information about particular market and its actual conditions, customer's tastesor preference, competitors and environmental factors that can direct affects on thebusiness. McDonald's also undertake market survey and try to find consumers taste infood and beverages so that effective food item can be served to right people.Promotions:It is another important function which help in promoting goods or servicesand business in the marketplace. Many of companies choose best promotional tools andtechniques to create more awareness among targeted customers regarding products.McDonald's undertake promotional tools such as advertisements, celebrity endorsement,television, internet, social media, newspapers and magazines so that maximum customersare to bes targeted and attracted towards organisation.Increase brand image:Marketing activities are also beneficial in building good imageor reputations among customers mind. It is essential in generating higher profits orrevenues by occupying best position in the competitive market. There are severalcomponents included which helpful in increasing goodwill of McDonald's such aspublicity, promotional tools, producing goods or services and distribute to potentialscustomers, build and manage relationship among people so that maximum returns can beget.Sustainability:Every organisation try to increase growth and develop sustainability thatcan be possible through adopting best marketing strategies and action plan (Desselle,2016). McDonald's generally considered appropriate marketing tools to achieve long termadvantages and create awareness among targeted audiences in an efficient way. They canundertake up-gradation of products or services, modification or alternation of existingfood items for attracting them towards firm. McDonald's also use attractive schemes or2
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