Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.Roles and responsibilities of marketing function...................................................................1
P2. Roles and responsibilities of marketing in context to other organisational context..............3
TASK 2............................................................................................................................................4
P3: Comparison of marketing mix in context to different organisation:.....................................4
TASK3.............................................................................................................................................7
P4: Basic marketing plan for nestle:............................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the process of activities which is undertakes in order to promote the buying
and selling of goods and services. It is the process of attracting customers so that they can buy
firms products and increase its profitability (Baker and Magnini, 2016). It includes advertising,
selling and delivering products and services to customers. It helps businesses in order to sell its
products and services and helps to accomplish its goals. Marketing works for generate customers
needs so that they can buy it and increase firms profitability. Marketing mix has 7 p's which
includes product, place, price, promotion, people, process and physical evidence. The company
which is selected for this report is “Nestle”. It is multinational food and drink based company
that was founded in 1866, headquarter situated in Vevey, Switzerland. This report covers topics
such as roles and responsibilities of marketing department, relation of marketing department with
other organisational department, comparison between organisations in context to marketing mix.
Apart from this it also covers topics such as basic marketing plan for the organisation.
TASK 1
P1.Roles and responsibilities of marketing function
Marketing is wider term that consist many activities such as sales, advertising and
promotion of product and services in market and influence the costumer to buy them (Blythe and
Martin, 2019). They pursue consumer to make purchase and helps in spreading the awareness
about goods and services and maintaining its positions in market. This is key reason for every
organisation to build the reputation and goodwill in market by effective marketing strategies in
competitive world. It has numerous of benefits and functions of marketing that every company
try to fulfil avail it at their level by formulating plan and policies. Following are the roles of
marketing function are-
Fulfil costumer requirement- Marketing is main role is to identify the needs and wants
of buyer and accordingly provide them and meet their demands. Marketers are thoroughly
examine in market and analyse what products or trend is prevailing and what are the ways
though they could fulfil the needs and demand of costumer (Bünte, 2018). They influence and
shape the desires and accordingly making strategies to satisfied them. Likewise, Nestle is famous
for its variety of products and they emphasise on meeting the requirement and be the first by
doing this.
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Ensure the organisational survival- As a business their main is to sustain in market for
log period of time and this could be achieve by increasing in sales and profit for company. So,
many firms were focuses on their marketing function as through this only they could achieve
desired goals (Charlesworth, 2020). In Nestle company is always concentrate in their
promotional and advertising strategies as they know the necessity of marketing in their company.
Enhancing market segment- Marketing contain various tools like advertising, sales,
promotion and event marketing that main aim is to promote their product more and more in
market. It facilitates the product to reach out more to costumer and increase its demand and
market which help the company in making profit. Nestle is making this type of strategies that
will help in reaching out to more market like in other countries and this could be possible
through its extensive marketing strategies. It is operating in many countries and targeting one
market segment and through promotion it targeted to other market as well.
Some of main responsibility of marketing function that every company is focusing on many
activities and some of the following are-
Helps in knowing trends- Marketing has many function and responsibilities that it plays
and one of it is analysing the trend in market and accordingly they formulate their strategies. For
every company evaluating the current trends is important to survive in this competitive world
and this is fulfil by marketing. Nestle is sustain in market for so long by examining current trend
and opportunities for it and grab it soon as possible.
Ensure brand values- In this it concern with spreading proper brand image and values in
market of company and maintaining the position of organisation. Marketing department
responsible for creating positive and negative reputation of any brand as this communicates what
brand need to tell to it costumer (Chinn, 2017). Nestle always knows what and how to market its
brand name in market and ensure that every marketing activity is properly advertised and
promoted and success in deliver its message to its costumer.
Support other department- Marketing helps other department as well by delivering
information to one other. As marketer closely knows what is happening in market and what will
going to happen, through analysing the market carefully. In Nestle, the company facilitates in
providing the necessary information about company and that helps the other department to
perform their activities and function. Like in Finance, if they are planning for budget or any
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