Essentials of Marketing Planning
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Added on 2020-12-29
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Marketing Essentials INTRODUCTION 1 LO 1 1 P1 Explaining the key roles and responsibilities of the marketing function. 3 LO 2 6 P3 Comparing the ways in which different organizations apply the marketing mix to the marketing planning process to achieve business objectives.
Essentials of Marketing Planning
Added on 2020-12-29
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Explaining the key roles and responsibilities of the marketing function...............................1P2 Explaining how the roles and responsibility of the marketing functions relate to widerorganisational context.................................................................................................................3LO 2.................................................................................................................................................6P3 Comparing the ways in which different organizations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................6LO 3.................................................................................................................................................9P4 Producing and evaluating the marketing plan for an organization........................................9CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................14
INTRODUCTIONMarketing is the process of measuring the product sales and promote the brand intohigher level. In other words, marketing basically based on five concepts which are production,product, selling, marketing and social marketing concept. Present study has been based onMarketing Essentials for which report has been chosen M&S, it is a British supermarket chainwhich forms the food retail division of Britain largest employee owned retailer. Further, In thisstudy explain about the key roles and responsibilities of the marketing function. It explains theroles and responsibilities of marketing in the context of the marketing environment. Moreover,study also considered the different organisations apply the marketing mix of the marketingplanning process to achieve the business objectives. On the other side, the next segment of thefile discuss about the marketing plan for an organization.LO 1P1 Explaining the key roles and responsibilities of the marketing function.Marketing department having the overall responsibility to grow the business profits andrevenue for the future growth. Besides, marketing manager is also responsible to generaterevenue, market share and how they contribute to the company growth and profitability. In otherwords, it helps to meet out the company aims and objectives. In other words, the marketingdepartment is the function which helps to contribute in the business performance beyond anorganizations wide market orientation (Blythe and Martin, 2019). In other words, marketingdepartment interlink the connection between the customers or the companies in order to generatethe long lasting results to upgrade the high performance or spread the awareness of the businessproducts. Marketing department play a most important and essential role in order to select thecommon frame of references across the firms for thinking about the marketing functionscontributions. Listening to customer needs This is the foremost function or role of marketing department which helps to recreate thestrong relationship between customers or the company. Marketing activity is the department whoconnects people to the company. So that, it is very necessary for marketing manager to listen theclients' requirement and listen in order to find out their needs and wants. Marketing manager ofM&S collects feedbacks from clients to listen up their queries and their expectations from the1
company (Brace, 2018). This function has been performed through different manner such as byusing company internal channels by creating surveys or capture information of the sales teamand customer support. This would help to redirecting the marketing strategies in the future. Outside the company, Marketing manager perform searches and create actions in socialnetworks that helps to better understand the needs of users in order to convert them intocustomers.Track trend and monitor competition This is the foremost responsibility or function of marketing department to determine thepotential trend from the market in order to measure the actual current trend within the market. Toknow about the company competition and leading challenges it is required to adopt the mainfunctions and take the best ideas and goals for the company betterment and influencing process.By knowing the competitors and their strategies would help M&S to adopt the new product plan.Basically, it produces the best following market opportunities that helps to redefine the newopportunity and gain towards the further development process targets. Communication and promotional materialsMarketing department is responsible for managing the effective learning process to makethe new further and long lasting development growth to bring out something innovative. Tomaintained the communication among stakeholders or consumer, it will help to understand theiractual demand from the company (Chaffey and Ellis-Chadwick, 2019). In other words,marketing manager of M&S organise different marketing campaign in order to generate thecustomer range and competition in order to operate the different functional activity andfollowing the best ideas and growth. Marketing manager also responsible to manage themarketing budget according to which they need to make promotional activity plan. According tothis plan they generate the long lasting results to bring the new goals and services. This wouldhelp to identify the plan adverting, develop an e-mail, marketing programs and create marketingprograms, they might be helpfully to bring the new opportunity and gain towards the making thebest advancing goals and take the new further opportunity and goals. Besides, that promotionalactivities also handled by the marketing manager to generate the company awareness and newproduct development growth. To conduct a Market research 2
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