Roles & Responsibilities of Marketing Function of a Company

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
P1. Roles & Responsibilities of marketing function of a company. ..........................................3
P2. Interrelationship between roles & responsibilities of marketing with other departments of
the organisation. .........................................................................................................................3
P3. 7Ps of marketing .................................................................................................................4
P4. Marketing plan for Cadbury..................................................................................................8
CONCLUSION ............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The process of making relationship with customer or the activity of promoting the brand
in the market is termed as Marketing. It is one of the major component because it attracts large
number of audiences and thus creating sales for the company. Marketing is important as it
identify whether product is develop in market or it requires to be creative and more unique. In
present report, Cadbury is chosen as the base company. The company was founded by John
Cadbury in year 1824. Cadbury is a multinational company and renowned as second largest
brand in worldwide. its head office is in London and operates in an around 62 countries. The
company deals in product such as Dairy milk, Bournville, perk, temptations, Bournvita, Oreo,
Milk shots, Tang and many more(Abedi, 2015). In this report, the roles as well as responsibilities
of market function is going to discuss. With this, the interrelationship among different
departments of the organisation with marketing department is discuss. The 7p's of marketing is
going to cover in relation to Cadbury. Later, a marketing plan is develop & evaluate which
increases the effectiveness of the company.
P1. Roles & Responsibilities of marketing function of a company.
Covered in PPT.
P2. Interrelationship between roles & responsibilities of marketing with other departments of the
organisation.
Covered in PPT.
P3. 7Ps of marketing
The 7Ps of marketing assist organisation to define or review those factors which impacts
the marketing of products as well as services (Baker, and Saren, 2016). It is a process to evaluate
existing business practices and then improve them through different strategies. The companies
use 7Ps framework in order to set objectives or to analyse the weaknesses and strength of
organisation so that they can compete in market effectively. The 7Ps are described below in
detail in context to Cadbury which are as follows:
Marketing Mix Nestle Cadbury

Product The item which is offered in
the market to satisfy the
requirement of people is refer
as product. It is always
important that the product
company produces should met
the demand and expectations
of customer then only it can
survive in the market. Nestle
products are Nescafe, KitKat,
Maggie and many more.
The product range of Cadbury
is large and thus covers a large
market in these industry.
Cadbury offers product as per
the season or as per the country
they give services so that build
good position in market. The
company also enter in biscuits
and ice-cream segment so that
its customer base increases. Its
products also includes Mini
Rolls, crème egg, caramel
Bars, Pretzel and many more.
Cadbury has big market
coverage and increasing
rapidly in these industry.
Price It is the amount that customer
pay in order to gain product or
service. It plays a vert crucial
role in marketing plan as the
company's profit and survival
is totally depend on this
element. For instance, the
price of maggie is easily afford
by every class of customers
and thus increases sales of the
company.
the price of its products is
depend on the quality it offers.
It has both high price and low
price product so that they can
target all the segments in the
market. In addition to this, they
also offer products to its
customers as per size so that
any type of people can easily
afford it. The company also
target people on occasions and
create gift packages, the price
of this packages has decided