Marketing Essentials: Strategies for Success

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PART 1............................................................................................................................................3
Covered in PPT...........................................................................................................................3
PART 2 (a) ......................................................................................................................................3
Comparison and evaluation of marketing mix of Burberry and Zara.........................................3
Tactics for achieving objectives..................................................................................................5
PAR 2 (b).........................................................................................................................................5
Marketing plan for the organisation............................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Marketing essential is known as the tool which is utilised by the organisation in order to
identify needs of their customers and making effective relationship with them. This tool is
helpful for the business in establishing strategies by which needs and demands of customer can
be satisfied and on the other side profits can be earned. In the current market scenario marketing
is known as the essential aspect which is helping the business in making robust plan to explore
sustainability and customer relationship (Pike, 2015). For the major purpose of attaining huge
share at marketplace innovative marketing strategies are required to be prepared which leads the
organisation to reach to their targets and achieve sustainability in lesser period of time. This
report is prepared in order to understand varied concepts of marketing and marketing mix. The
report is wholly based on Burberry which is a British Luxury brand dealing in fashionable
clothing, accessories, footwear, ready to wear clothing and many more. Burberry is
headquartered in London, England. This report is related with introduction of marketing plan by
which Burberry may create plan to attain long term objectives.
MAIN BODY
PART 1
Covered in PPT
PART 2 (a)
Comparison and evaluation of marketing mix of Burberry and Zara
The marketing tool is a strategic formulation that is being used by the business in order to
attract and attain attention of larger marketplace. It is also being used to influence the marketing
behaviour of the business and in this suitable decision are taken by the company through which
more success is achieved in timely constraints (Braciníková and Matušínská, 2017). In this
Burberry has implement different strategy as in order to manage the pricing strategy and
promotional activities. The marketing mix in respective of comparison as in between Zara and
Burberry is as explained below as:
Basis Burberry Zara
Product Burberry is a company that has offer Zara is a business that is known for the