Marketing Essentials

Marketing
Essentials

Contents
INTRODUCTION...........................................................................................................................1
Explain roles and responsibilities of the marketing function......................................................1
Analyse roles and responsibilities of marketing in context of marketing environment..............4
Explain how roles and responsibilities of marketing relate to the wider marketing relate to the
organisation context.....................................................................................................................4
Analyse the significance of interrelationships between marketing and other functions units of
an oanisation................................................................................................................................6
Critically analyse and evaluate about the key elements of the marketing function and how
they irrelated with other functional units of an organisation.......................................................7
TASK2.............................................................................................................................................7
Compare the manner in which firms apply marketing mix for marketing planning process for
achievement of business objectives.............................................................................................7
Evaluate different tactics applied by organisation to demonstrate how business objectives can
be achieved................................................................................................................................11
Task 3.............................................................................................................................................11
Produce and evaluate a basic marketing plan for an organisation.............................................11
Produce a detailed coherent evidence of marketing plan about organisation............................15
Design a strategic marketing plan that tactically applies in use of the 7ps to accomplish overall
market objective.........................................................................................................................15
CONCLUSION..............................................................................................................................17
REFERNCES.................................................................................................................................18

INTRODUCTION
The description about marketing is defines process of manufacturing, selling,
distribution and promotion of product and service. The main agenda of pursuing marketing is to
aware about product and services which can fulfil customer needs and wants. As per process of
creating, communicating, delivering and exchanging offering the value of product quality, price,
customer and large society. Every organisation must require marketing process where it plays an
important role to expand and create effective goodwill related to goods and service as well as
company perspective (Akinlaja., 2018). Research of marketing involves different functions link
the consumer, customer and public to marketers through information which is assort to identify
issues and opportunity to effectively evaluate information to address issue.
In this report, the organisation is taken Amazon incorporate, it is multinational
technology company which is situated in Seattle, Washington that helps to focus on e-commerce,
cloud computing, digital streaming and artificial intelligence. Currently, Amazon becomes one of
most influence economic and culture forces in world. The company was founded by Jeff Bezoz
in Bellevue, Washington, United States of America in July 5, 1994. They basically deals with
online platform of product and services to selling electronics, software, video games along with
furniture and jewellery. As number of employees are around more than 5000+ in all over
worldwide for being competitive (Al Badi., 2019). In report topics are covers roles and
responsibility of marketing function along with marketing is relate to wider organisational
context. To differentiate in situational ways to apply marketing mix towards marketing planing
process to accomplish business objectives. Produce and evaluate a basic marketing plan towards
organisation.
Explain roles and responsibilities of the marketing function.
Definition of Marketing:
Marketing is concept of creating awareness about product and service awareness to
producing, distributing, selling, advertising in specific market place (Avila-Robinson, 2018). As
function of marketing department perform various roles to performs towards presuming
marketing and promotion. The department is having necessity for companies in enhancing their
customer base as this department attracts and retain customer by ensuring satisfaction level from
services and product of organisation. The marketing also enhance to research about scrutinize
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overall internal and external information which plays an essential role by supporting to guide
presuming create awareness for a long term period (Alford., 2018). The marketing department of
Amazon maintains and develop strong relations with customer as well as ensure about their
satisfaction and good experience from Amazon. There are some roles and responsibilities which
they performed through marketing department of Amazon are discussed below:
 Market Research: As per this role is performed through marketing department in which
it presumes major responsible towards determining as well as having trends that changes
in market place as well as among with customers. As Amazon marketing team plays an
effective role in which they determine various change which systematic gathered
information related of choices and preferences of customer (Wakabayashi., 2018). For
competitors like Walmart, flipkart and other online e- commerce business performance
get to mapped by marketing manager where they ensure and focuses on trending practise
which helps to stable and attain as much as customer to further growth in market.
Amazon allows their marketing team to execute their research work through attain
feedback from consumer about their interest in product or service. Meanwhile, many
techniques are present to better conducts market research through face to face interview,
phone research and online market research of collecting suggestions and
recommendation.
 Listing customer demands: In perspective of establishing strategy, it require necessary
to get closer measure and shows attention towards specific customer needs where they
plan to focus towards their people needs and wants. This is responsibilities of marketing
department where they need to aware about knowledge for customer demanding from
market in perspective of product to necessary receiving customer feedback. Similarly,
marketing team of Amazon also approaches for customer demands or expectation from
particular product and services in which they focuses towards analysing survey from
company internal channels by conducting survey or capture information of sales team
customer support through department relation with customer (Critchley ., 2020). Other
channel which is outside from company where they performs to create actions in social
network that helps to better understand needs of user to convert them into customers. By
successfully accomplish customer needs and demand by Amazon attain more benefits in
terms of customer retention, high value of market share.
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 Handling marketing budget: Through this role it perform for developing the budget
activities relates to marketing. The marketing department of Amazon helps to assess
different changes in market that creates impact on company as in positive or negative
manner (Elrod and Fortenberry , 2018). Therefore, various external factors that affects
business through department needs to manage budget as per accordingly. Manager of
marketing in Amazon understand and effectively analyse situation towards developing
the marketing budget in an effective manner which creates more growth and success tend
to be accomplish. To forming budget, some strategies play important for Amazon to
performing marketing related such as: Developing marketing strategies allows to
performed from marketing department towards Amazon through which it develops
strategies and policies to establish activities of marketing to gaining high competitive
advantages (Fill and Turnbull., 2019.). Therefore, marketing manager carries their
responsibilities to effectively promotes for expecting positive outcomes by implementing
strategies. Brand Equity is having marketing department of Amazon is also responsible
for building developing brand equity and having image of company in highly
competitive market (Géczi, 2019). To conducting effective influence interest and
measure buying behaviour towards targeted customer using various advertising in social
media platform and television, radio or newspaper and holdings as banners marketing in
successful manner towards Amazon company.
 Searching for marketing tools: It is major information which is scrutinize through
marketing manager where it assort in marketing field for collection about information.
This is the reason that marketer must concerned about new technology towards new
trends, strategies and digital tools as per time accordingly (Grimmer., 2018). As Amazon
utilise different types of tools in their premises such as Product management tools
which allows to depending in product related management on going process. Team
members of marketing enhance better understanding how to use these tools of marketing
in their workplace, as some analytical tools has more influence like google analytical
which is must determined towards product success and other kind of areas with greatest
or lowest interaction. Marketing automation tools helps to proper managing as well as
controlling towards process of digital marketing strategy, it guides to creates more
intellectual content, landing pages as well as email marketing. This leads towards
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nurturing with advanced workflows practises like recording overall customer interaction
in CRM(Customer Relationship Management).
Evaluation
On the basis of above section where marketing function plays an important role in
marketing environment by making effective awareness about product and service through
better enhancing of services and different roles like of marketing are promoting, provide
offers that makes to satisfied the customer in effective manner. their main purpose is to
brand awareness of Amazon online service in international level.
Analyse roles and responsibilities of marketing in context of marketing environment.
The different roles and responsibilities of marketing for Amazon company where their
marketing team is conducts various form of activities to successfully attains targets and
objectives which is necessary for organisation (Hanlon., 2019). As manager of Amazon
marketing is distribute major roles to team where research related work in terms of customer
demand, market and product trending towards product and services. This is important to having
proper marketing system in Amazon a sit helps to increase productivity and growth in market by
enhancing different market strategies allows many opportunities as well as improvised decision
making to gaining more competitive advantages. For every organisation it is must to conducts
systematic marketing process that helps to better understand about customer buying behaviour
and market environment.
Apart from it the role of marketing roles and responsibilities of Amazon where they have
to better scrutinize the challenges like policies, norms and government regulations and industry
rivalry and other factor which are most can influence to the market in effective manner and
Amazon can better manage and design tactics to reduce overall uncertainty for attain outcomes.
Furthermore it mainly required to making an proper process for attaining outcomes that covered
better way to accommodate about gaining objective of marketing function that effectively
requirement for better mapping establishment of marketing function. By presuming marketing
research, advertising, distribution, selling and to create more productive attainment goals to
measure strategies that helps to attain competitive advantages in towards successful manner.
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Explain how roles and responsibilities of marketing relate to the wider marketing relate to the
organisation context.
The roles and responsibilities are differentiate in various form of situation in which
organisation applies in their contribution in various working departments in which it ensures
consistency to evaluate business operation (HR and Aitha, 2020). In Amazon there is certain
department in which work is required for increasing efficiency and performance to accomplish
objectives on the basis of requirement. In following there is interrelation of marketing
department with other organisational department as follows:
Marketing and Human Resource department: For human resource department of
Amazon is responsible for hiring potential and youngsters in males and females which addresses
about having required skills and knowledge for attaining maximum outcomes as per their
capabilities . Whereas, the roles and responsibilities of advertise about vacancy as well as
marketing helps to monitored online and offline platform to promotes hiring process in different
way. Similarly, Human resource department also commence their role and responsibilities
towards marketing by allotting effective manpower in terms of high skills and unique attribution
who fits for marketing jobs. Human resource of Amazon hires candidates from worldwide,
through which marketing department having wide scope of employee interaction. Many other
benefits also provided by Human resource department by better performance appraisal, training
and development and employee engagement activities to motivates employees in effective
manner.
Marketing relation with Finance Department: As per this department it defines about
to provides necessary fund acquired towards other organisational department. They also enhance
to facilitates funds and other financial support where marketing person performs better as well as
to attract customer (Ivanov., 2019). Furthermore, Marketing department of Amazon allows to
assists finance department to highly determines way to manage functions effectively. Apart from
it marketing helps to study economic related business segments and allows to various form of
opportunity which highly operates to investing capitalism to achieve more market related share.
Similarly, as Finance department helps to marketing by providing them funds to their
promotional activity. The coordination between these two department in Amazon is important
and essentials to collecting or requiring money for better performing operations and marketing
activities in effective manner.
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Marketing relation with production department: The production department helps to
procure and scrutinize optimum raw material towards their process of manufacturing product and
services. They are responsible for converting raw material with different inputs that turns into
finished goods and services (Janakova, . 2018). In between the process of production and
department who works to improve the efficiency of production through assemble line to attain
competitive outputs to targets objective which essential provide finished product and services
that offers consumer in best quality as well as quantity of product. Production also measure their
time related schedule, minimising cost of production, ensuring product quality terms and
improvising existing products. Marketing contributes to provide suggestion as well as
information about raw material quality to production department in which company can pursue
to approach authentic raw material (Jovičić, Vranješ and Gašević, 2018). To improve quality of
control where many department which presumes to regulates manufacture a higher quality
product. In this situation marketing used to control overall costing which can prevent more
challenges.
Marketing relation with Informational technology department: The informational
technology department helps to empowering and promoting computer based services that
increase the high tech of storage and retrieve many further aspects. As Amazon is one of best
technology based online e-business which tend to provide ample of products and service which is
highly needful to customer (Klepek and Starzyczn., 2018). Marketing helps to information to
generate more technology advanced that support product related which is need to scrutinize and
provide better technology based resources. In other hand, Information technology enhance to
make more effective working process presume in flexible manner that allows to accomplish
overall objectives within given duration of time as well as it emphasis to attain better goals
impression.
Analyse the significance of interrelationships between marketing and other functions units of an
oanisation.
As discuss in above section, the interrelationship between working department that
sharing their different roles and responsibility to making their objective accomplish in
before allotting time (Le Tan and Dai. 2019 In Amazon there are departments like Store,
Warehouse, Maintenance and Security as all shares their different workload with other
departments. It enhance many benefits like systematic to create process as well as pattern
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between these departments as better coordination where they easy to accomplish their
targets effectively. The significance of department where Marketing is having focuses on
awareness of product and services with achieving market share targets. Human resource
is responsible for raising manpower and design policies and norms. Finance department
having optimum utilisation and procurement of funds effectively.
Critically analyse and evaluate about the key elements of the marketing function and how they
irrelated with other functional units of an organisation.
Different marketing key function of marketing plays important role towards organisation
business expansion (Lu., Poon. and Weng., 2018.). As many factor which flows around
marketing like market research, customer satisfaction, budget management, promotional
strategies, keeping all the record of competitors performance etc. All these functions are
considered and effectively follows by particular marketing department McCabe, M.B. and
Weaver, R., 2019). Similarly, Amazon marketing managers are follows their basic job role
to create an awareness which helps to grow in competitive market and improve their
market performance obstacles in productive manner. Apart from it, interrelationship
between different department where they functionally regulates working aspect to
achieving objective in successfully.
The importance of marketing function of interrelationship within in Amazon company
where is involves many alternatives act are as promotion, sales and distribution, research
and development towards effective make product and services to accomplishment in
competitive marketing in which several gain n productive. The working of Amazon
company marketing department function within several objectives in other departments
like information technology, human resource, operation or finance department for
contribute in their work related task to mapping outcomes in better way.
TASK2
Compare the manner in which firms apply marketing mix for marketing planning process for
achievement of business objectives.
Marketing mix is considered as the process of analysing market trends, completion,
customers preferences, purchasing power of people, informing customers about goods & services
and influencing them for purchase of these products and services. In context of Amazon &
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Walmart marketing mix of both organisations are considered as follows with suitable
comparison:
Basis of comparison Amazon Walmart
Product This element of marketing mix
refers as the tangible &
physical aspect of an items that
is offered to consumers for
satisfying their needs. Amazon
uses diversifying product
policy for increasing sales and
market shares of business
(Muralidharan and Raval,
2018). For instance it deals in
electronics, clothings,
jewellery, gardening
equipments, books,
entertainment software etc.
this show immense success of
respective organisation in e-
commerce industry. Effective
product strategies helps in
global brand image of
Amazon.
On the other hand Walmart
deals in grocery & consumer
goods (baby products, pet
supplies, household
chemicals), health & wellness
items (pharmacy, clinical
services, optical services),
technology, offices &
entertainment products (DVD,
AC, LED) and fuel & some
other services. Thus, it reflects
effective product strategies for
respective firm (Nirsch and
Steinberg., 2018).
Price It is the value offered by
customers in monetary terms
in return of goods and
services. Amazon has diverse
pricing strategies such as-
value pricing, cost-plus, prices
discrimination. But it uses
On the other hand Walmart
uses everyday low price
(EDLP) for its pricing strategy
in order to attract large number
of consumer so as to gain
profit and sales volume of
business. Thus, its cost
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competitive pricing most so as
to make cost decision
effective.
leadership strategy help in
getting competitive
advantages. It show price is
significant component of
marketing mix of respective
firm.
Place This component of marketing
mix is refers as the platform,
where customer get aware
about feature, size, flavour,
colour and other essential
aspects of items. In terms of
this Amazon uses official e-
commerce websites, physical
book store etc. so as to assess
users. for instance
Amazon.com, Audible.com,
Amazon books are reflects
successful application of this
element of marketing mix.
While, Walmart uses intensive
distribution strategy for this
component of its marketing
mix. It has own websites as
well as own stores of offering
variety of products & services
(Nuseir and Aljumahb, 2020).
Offline and online distribution
helps in rising company's reach
in its target market all ove4r
the world. Which leads to
competitive benefits.
Promotion It is related to communicating
all about goods and services to
end user so as to make it easy,
simple or quick to use of these
items. Amazon focuses on
advertisements, sales
promotion, direct marketing
and public relations for
promotion of products. It also
uses occasional and seasonal
On contrary Walmart promotes
its products and services
through TV, newspapers, web
sites, special deals &
discounts. Thus, it states that
promotional strategies of
Walmart are also implemented
ineffective ways.
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discounts & special offers for
maximising the sale of
business.
People As per this component of
marketing mix Amazon
focuses on effective training
and development of its staffs
(Ofosu-Boateng and Agyei.,
2020). For instance Amazon's
employees are well trained and
aware about each and every
aspect of its products &
services so that they helps
customers in choosing items as
per their expectations. This
shows effective people
strategies of respective
business.
While Walmart is people-
focused and tech-driven brand
that offers specialised training
programs in order to
concentrate on developing
retail leaders for future. It
ensures long term
sustainability of business.
Thus, it shows effective
application of this element of
marketing mix of respective
firm.
Process This is another important
component of marketing mix
related to making it easy for
customers to buy a product or
services. In terms of Amazon
it includes searching products
on website, selecting items
displayed at shopping cart,
placing order, make online
payment and than shipped to
given address. This makes it
convenient for users. Thus,
On the other hand Walmart
concentrates on cost-cutting
band process optimization in
order to achieve position of
lowest cost producer in market
(Okumus and Cetin, 2018). It
optimized internal process &
improve inventory
management so as to save
money and time of
manufacturing process. It
invest huge amount on digital
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this leads to effectiveness in
process element of marketing
mix of respective business.
technology and focus on
developing effective
distribution network in order
make shopping convenient &
easier. Although it states for
Amazon's effective
implementation of process
strategies .
Physical evidence It is the last element of
marketing mix that has
significant role in successful
distribution of products and
services. Amazon has various
distributors in different
countries, responsible for serve
customers.
While physical evidence of
Walmart includes gift cards &
private label cards. It has
11,300 retail stores that serves
customers under 58 banners in
several areas of world. This
reflects effective application of
this element of marketing mix.
Evaluate different tactics applied by organisation to demonstrate how business objectives can be
achieved.
Through marketing mix it helps to focuses and attain all competitive advantages related to
particular company analyse trends as well as competitors product and services needed to
compare which gives optimum and valuable information (Othman and et,.al , 2019). From
that information company like Amazon can scrutinize and measure its own product lacking
sources to easy cover up and design strategy to compete with competitors in market to better
gain competitive advantages (Roy and Gretzel., 2020). For Example, Amazon can enhance
to offers various discounts offers that helps toc company that accomplish customer retention
as well as high market share.
These procedure of different tactics for seven Ps that explains to follow optimise better
way of gain positive outcomes to get better way for measure different alternative like price,
process and physical evidence to competitive advantages for engage more compete that
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enhance for accomplish positive outcomes that gain high way of advantages that comprise
for following strategies that helps to provide guidance that implies for getting outcomes in
successful manner.
Task 3.
Produce and evaluate a basic marketing plan for an organisation.
The Strategic marketing plan is prescribes about setting goals and objectives, measuring
internal and external business factor along with producing new product with proper
implementation of business objectives by mapping strategic plan with an motive of attain
maximisation of profit.
About Company
Amazon is an American multinational technology and E-business company, thar deal
with online shopping or retail business which mainly focuses on cloud computing, digital
streaming along with artificial intelligence. The Amazon venture majorly refers one of the most
influencing economic and cultural factor in the world as well as valuable brand.
Mission: Their mission statement “to continually raise the bar of the customer experience
by using the internet and technology to helps consumer and finding customer, discover
new innovation, buy anything, empower within business context that creator success”.
Vision: “To be one of earth’s most customer centric company: to build a place where
people can find more to discover anything they might want to buy online platform”.
Objectives: The main motive is to planning new brand beverage product in Nutrition
aspect. Amazon can introduce new vision or brand of Nutrition Energy Fit Juice in
competitive market (Ryan., 2019). As creator of Amazon is having aim to coming up with
new brand for attract new more customer and want to accomplish high competitive
advantages.
STP Analysis:
The STP analysis is elaborates in three steps which helps to measure and effective
analyse through offering as per way to proper communicate within its benefits as well as other
specific factor that derives for positive outcomes (Tyson, A.W., 2019.). As Amazon company is
planning to establish a new Nutrition brand in worldwide. So, in following the STP is elaborates
accordingly:
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 Market Segmentation: This process of segmentation is describes about overall market
characteristics along with customer traits within near by or long distance. The division of
market segment through demographic, phycological, geographically, values, life stages and
behaviour of customer traits. In perspective of Amazon company they are focusing to all
market features as their Nutrition brand Fit Juice product is for every type of market.
 Targeting: This factor of STP is emphasis about to pointing out best opportunities for
business related in terms of people or consumer data and insight which gain at the time of
customizes stage (Wilson, McCabe and Smith , 2018). As per Amazon that refers targeting
their customer as per all ages who can easily buy Nutrition based product as per their
capabilities.
 Positioning: This is last step which is consider which depicts about to meeting up market
respond that will fulfil desire as well as market respond. This insight practises uses to
making positioning the product and develop a unique selling proportion that reflect with
right place with right amount of time. Similarly, for Amazon company they are own self
acquire excellence position in competitive market at worldwide where their new brand
product would easily can reach to their target objectives in successfully way.
Swot Analysis of Amazon company:
STRENGTH WEAKNESS
 Amazon is a lost cost structure with
large merchandise within selection of
huge number of third party sellers. The
earning of company is US dollars
141.247 billion through online sets as
per additional having 53.732 billion US
dollar that breaks all over records.
 As Amazon sells their around 120
million of various product in
Amazon.com Marketplace. Through
online shops is having number of 36%
 As online platform business now is
enhance very common in business
environment as well as digital
environment. Some of few business
who belong to rivalry of amazon they
creating tuff competition in online
market.
 One of big failure faces in Amazon
platform where phone launch in the
United States was a big failure while its
kindle fire derives which new grow
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of products which best offers in
Amazon.
 Through Amazon Business related
model describes about model which
includes accommodating to approach
third party selling where they easily to
offers as because there is high
involvement of traffic in direct selling
that’s why third party includes in it
(Zahay, Altounian, 2018).
 They have excellence marketing
promotional activity in worldwide
active to enhance effective awareness
about product and services.
 With having $1 trillions market
capitalisation within above $280 billion
as per annual revenue along with wide
range of retail industry.
well.
 Amazon buys their limited stores where
many other competitors opened their
small malls with stores that covers
amazon market as well.
OPPORTUNITIES THREATS
 The company can gain the opportunity
which penetrate to expand their
operations in developing market.
 As Amazon can increase their
competitiveness to launching new
substitutes within enhance more
competitions.
 To improve technological measures and
organisational policies that reduce
competitors sales.
 By promoting self driving technology
where Amazon recently that mainly
 Through government regulation is one
of big threaten that helps to proceeding
that proceedings of Amazon in within
some critical countries.
 Many online retail and e-business
companies are competing with each
other to competing with other
competitors.
 Through Aggressive competition can
arises like Walmart and E-bay can
provide hard time which reduces then
growth of Amazon.
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acquired California that based on start
up venture.
 There is huge advantages to introduce
rickshaws in electronic which arises
more positive impact within the
environment. As having vision in most
priority company will soon to come up
with deploying around 10,000 electric
rickshaws in India and other countries
too by 2025.
Monitoring and Controlling:
The term of monitoring and controlling which tend to process that overseas within above
all task and metric necessary which ensures about to approving any type of task with proper
authorisation. It segregate better scope and time as per on budget which tend to proceeds within
mineral risk. Similarly, Amazon management team ensures that their capitalism is invested to
measure expected outcomes towards new brand Nutrition product “Fit Juice” . After mapping
all aspect of new project related manager tries to control cost of production as well as cost
reduction for improving performances in terms of quality, durability and efficiency (James.,
2019.). Thus, according to this practise allows different alternatives to mapped the quality and
expected performance of particular product.
Produce a detailed coherent evidence of marketing plan about organisation.
As above marketing strategic plan is essential for every business aspect where they need to
scrutinize their business expansion along with better infrastructure, implementation of new
plan of product which enables to allow different situation strategies enhance in competitive
advantages accomplishment. To approaching Amazon company where their mission and
vision design on the basis of their capabilities to manufacture product and services in
significant manner. Swot and STP analysi helps to measure the information to collect in
external and internal in terms of challenges and opportunities driven for company basis
background. After that monitoring and controlling plays an important role to evaluate the
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investment in new project is prevailing satisfactory outcomes or not, by hand of control
factor support to improvising negative performances.
Design a strategic marketing plan that tactically applies in use of the 7ps to accomplish overall
market objective.
As Amazon company bringing new market product in Nutrition health drink brand “Fit
Juice” . In following Seven Ps are describing to accomplish better competitive advantages
Elements of Marketing
mix
Amazon new Nutrition base product and services.
Product The product is Nutrition Brand Fit Juice that emphasis about
heathy energy drinks which provides all age of people towards
their safe and increase the immunity.
Price By comprising better economic range of price that creates
effective product reliability. As Amazon always makes sure that
their product must in range of affordability through which every
customer can approach as per their buying capabilities.
Place To allocated their services in all over worldwide where product
is human health base that necessary enhance different types
stores in retail business. Such as medicals shops and super marts.
Promotion By approaching different strategies of Amazon marketing team
where they enhance to applies unique style to promote their
brand product through social media, internet websites and other
promotional channels like Television and mobile marketing
which increase the productive along with high growth of
awareness.
People For this new vision, Amazon administrative department plans to
increase their manpower where they would hire new skilled as
fresher and experience base employees that helps to presumes
business in effective manner.
Process The production process of Amazon is very long and effective
manner to adopting high tech of technology which emphasis to
build high influence of operation that assorted to implement the
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high efficiency raw materials. To design daily advertisement can
applies many aspect packages. The customer relationship and
information management towards better business strategy.
Physical Evidence Amazon is one of biggest brand in retail business as well as
physical presence in websites. This online retailer commence in
place of different location which they are high friendly users.
The logo of company is itself a largest stands which implies of
having stands meaning A to Z that defines every thing will
provide from Amazon through initial within last.
Evaluation
By above marketing plan of Amazon company is coming up with better and innovative
product which is based on Fit juice as company can face huge challenges and competition
from Walmart venture who is also offers nutrition product in economic range. As Amazon is
need to differentiate their new innovative product in productive manner as per compromise
in price. As in United States and other international region is having presence of both
company but Amazon have to cut down their price to offer customer. Along with this
practise Amazon marketing team need to design promotional plan in digital platform
effectively where they can promote better way to attain more customer for getting better
appraisal.
CONCLUSION
In above report of marketing essentials is describes about different roles and
responsibilities of marketing function which plays important role to expand the business related
product and service in competitive market through market research, promotional activities of
firm. There is essential roles and responsibilities of marketing influence in different department
like administrative, operation and production to distributing work and other job duties which
implies unique strategies to gaining competitive advantages. By comparing tow companies who
belong from similar industry to conducts the 7ps of marketing mix for gaining high competitive
advantages. At last, design marketing plan is generates beneficial in determining the future
strategies for launching a new product in the market.
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