Roles and responsibilities of marketing function

This article discusses the roles and responsibilities of the marketing function in an organization. It covers functions such as gathering and analyzing market information, marketing planning, product designing and development, standardization and grading, and packaging and labeling.

Marketing Essentials

Table of Contents
MAINBODY........................................................................................................................................3
P1.Roles and responsibilities of marketing function...................................................................3
P4. Marketing plan for organization...........................................................................................3
REFERENCES.....................................................................................................................................6

MAINBODY
P1.Roles and responsibilities of marketing function
There are lots of function which is completed by marketing. Marketing functions are-
Gathering and analysing market information: It is a important function of marketing where
marketer of Cadbury analyses in market and understand requirement of customer regarding product
and services and aware company regarding product quality (Babin and Zikmund, 2015). on the
basis of information company to do changes in their products.
Marketing planning: Marketer provides planning to organization to raises product value in market.
Product designing & development: Product designing plays important role in customer attracting
so that purchasing scale of product enhances out. Through advertisement marketer enhances
product values and demand.
Standardization & grading: Standardization includes standard quality, size, design, weight,
colour, raw material etc. plays important role in product. such kind standardization provides
assurance to their customers for product. Through standardization Cadbury takes competitive
advantage in business market.
Packaging & labelling: Main goal of packaging to avoid breakage, damage and destruction etc.
packaging is best source to attract large number of customers. marketer assist to enhance goods
values in market through marketing.
P4. Marketing plan for organization
EXECUTIVE SUMMERY:
In marketing plan Cadbury company has been launched a new product which is sugar free. this
chocolate lowers the cholesterol level and gives energy to consumers. diabetic customers can also
have this chocolate.
VISION & MISSION
Cadbury mission is to explored ideal image of organization through delivering good quality
product to their customers while vision is to workings together to raise brands values in customers.
PESTLE ANALYSIS:
POLITICAL FACTOR- Cadbury is UK company where government takes extra tax on sugar for

reducing amount of sugar in company's product. Cadbury company gets advantage over new
product because company doesn't have to pay extra tax (Lane, 2016). government also supports
Cadbury's new products.
ECONOMICAL FACTOR: Organization enables to take economical factor advantage because this
product contains low cholesterol and sugar free ingredient which can enhance purchasing scale of
products. company enables to alleviates economical scale.
TECHNOLOGICAL FACTOR: Technological factor gives advantage in company because
organization utilizes new technology to manufacture sugar free product. Thus, company enables to
take competitive advantage in market.
SOCIO-CULTURAL FACTOR: Cadbury always focuses on customer requirement and this
requirement can meets consumer demands. in that state company can get beneficial advantage in
market.
ENVIRONMENTAL FACTOR: To remove people concern about health. Cadbury takes organic
ingredients like cocoa beans which leads sustainability in product and accomplishes customer
requirement.
LEGAL FACTOR: Nowadays people becomes health concern and government also has revealed
their rules. Cadbury company meets both aspects through new product. thus company takes
advantage of legal factor.
SWOT ANALYSIS
STRENGTH
 Cadbury is brand which is more famous
in global market.
WEAKNESSES
 some products like potent sugar
chocolate suppress Cadbury images in
market.
OPPORTUNITIES
 Through sugar free chocolate company
can increase product's values.
THREATS
 Sugar-free chocolate enhance cost of
ingredient because to manufacture this
products needs organic and low
cholesterol product.
MARKETING MIX
PRODUCT: Cadbury launches new chocolate which is sugar free and holds low cholesterol
ingredients. this product meets customer requirement because customer becomes health concern.

PRICE: Cadbury keeps valuable product in company where availability of this product is lesser, In
that state company enables to take good prices in market(Perreault, 2018). Thus, company takes
advantage financially in business market.
PLACE: Cadbury is UK company and it's subsidiaries in different countries so company enables to
get values of their new product.
PROMOTION: Cadbury applies various strategy to gain product values. Advertisement and social
media are best sources to product publicity where company uses both medium and raises value of
product.
EVALUATION AND MONITORING TECHNIQUES
To evaluate and monitoring product values, organization takes customer's feedback about product
quality and analyses product popularity through purchasing power of customers. Thus Cadbury uses
such kind technology to know about values of product.

REFERENCES
Books and Journals
Babin, B.J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.
Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
Lane, P., 2016. Human resources marketing and recruiting: essentials of employer
branding. Handbook of Human Resources Management, pp.23-52.