Roles and responsibilities of marketing function

Marketing Essentials

Table of Contents
MAINBODY........................................................................................................................................3
P1.Roles and responsibilities of marketing function...................................................................3
P4. Marketing plan for organization...........................................................................................3
REFERENCES.....................................................................................................................................6

MAINBODY
P1.Roles and responsibilities of marketing function
There are lots of function which is completed by marketing. Marketing functions are-
Gathering and analysing market information: It is a important function of marketing where
marketer of Cadbury analyses in market and understand requirement of customer regarding product
and services and aware company regarding product quality (Babin and Zikmund, 2015). on the
basis of information company to do changes in their products.
Marketing planning: Marketer provides planning to organization to raises product value in market.
Product designing & development: Product designing plays important role in customer attracting
so that purchasing scale of product enhances out. Through advertisement marketer enhances
product values and demand.
Standardization & grading: Standardization includes standard quality, size, design, weight,
colour, raw material etc. plays important role in product. such kind standardization provides
assurance to their customers for product. Through standardization Cadbury takes competitive
advantage in business market.
Packaging & labelling: Main goal of packaging to avoid breakage, damage and destruction etc.
packaging is best source to attract large number of customers. marketer assist to enhance goods
values in market through marketing.
P4. Marketing plan for organization
EXECUTIVE SUMMERY:
In marketing plan Cadbury company has been launched a new product which is sugar free. this
chocolate lowers the cholesterol level and gives energy to consumers. diabetic customers can also
have this chocolate.
VISION & MISSION
Cadbury mission is to explored ideal image of organization through delivering good quality
product to their customers while vision is to workings together to raise brands values in customers.
PESTLE ANALYSIS:
POLITICAL FACTOR- Cadbury is UK company where government takes extra tax on sugar for