Marketing Firms and Its Roles of ALDI : Report

Added on - 06 Jun 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Responsibilities and roles of marketing function...................................................................1P2 Relation of roles and responsibilities of marketing with wider organisational.....................4TASK 2............................................................................................................................................6P3 Comparison of application of marketing mix by various enterprises....................................6TASK 3............................................................................................................................................9P4 Marketing plan for enterprise.................................................................................................9CONCLUSION..............................................................................................................................11REFRENCES.................................................................................................................................13
INTRODUCTIONMarketing is a process that consists of various activities such as research, promote,influence, distribute and sell products and services to satisfy the needs of customers and to keepthem for a long time(Baker and Magnini, 2016). Mainly, this is done by enterprises fordeveloping a specific way for a business to engage consumers in business operations. Variousactivities are done under this for creating a strong customer base that contributes in success andgrowth of firm. Generally, all activities are related with buying and selling of company's goodsto final consumers. Individuals work under marketing department of firm do various efforts tograsp the attention of large number of people towards firm's offering. Overall, marketing iseverything that a business entity done to acquire consumers and develop a relationship with them(Brooks and Simkin, 2012). One of the main purpose of marketing is to match the products andservices of an enterprise with the individuals who need them and generate profits. ALDI acommon brand of two discounted supermarket chain who operate in more than 20 countries withapproximately 10000 stores is considered under present report for study. This business is dividedinto two groups known as ALDI Nord and ALDI Sud. Marketing department of a firm and itsmajor roles in is given in this report. In addition to this, application of various elements ofmarketing mix by various enterprises is also detailed in this.TASK 1P1 Responsibilities and roles of marketing functionMarketing is considered as one of the most significant functions of every enterprise asthis is the one which provides opportunity to business entity to communicate with targetaudiences. Through this, company makes its consumers inform about the features and usage ofits goods(Desai, 2013). Advertisement, selling and distribution are the major activitiesperformed by marketing manager of firm. Marketing is the function under which firm carry outresearch in order to collect information about the requirement and needs of consumers. Thissupports firm in introducing modifications in its products as per the requirements of customers.Final price of products is also fixed by marketing manager as he analyse how price affect thebuying behaviour of consumers. Further, marketing manager formulate strategies for undertakingpromotion of product to increase its demand. One of the most important advantage of marketingis that it supports firm in creating value and offer the same to its customers for fulfil theirrequirements. Developing and keeping a relationship with target customers is also covered under1
the marketing function of firm. Marketing manager is the one who remains liable to consider allelements that impact marketing operations during formulating policies and strategies. When afirm implement an effective action for promotion of its products, then it enhances company'sprofits and at the same time, provides competitive benefit to business entity(Draelos, 2010)(Durmaz, 2011). Overall, marketing department of an enterprise perform various roles andresponsibilities as given in following points:Product: Manufacture and offer products as per the requirements of consumers is knownas one of the most important function of marketing department of every firm. For this,marketing manager remains liable to carry out research for gathering information relatedwith market trends, requirements of customers, their attitudes and about the goods offeredby rivals. This supports marketing manager to decide final features of products and useupdated technology for influencing more individuals. All this support in creating andmaintaining a positive image of enterprise in market which enhances its market share.With unique and innovative goods, ALDI can generate a great amount of profit and cansatisfy the needs of large number of consumers.Price: This factor is known as the amount that a business entity charges from its finalcustomers in exchange of product. It is the only factor through which company generatelarge amount of profits. Set the final price of a product which firm will charge from itsconsumers is also come under the function of a marketing department. This is known asone of the most essential functions as price largely affects the behaviour and purchasedecision of consumers(Griffitts, 2016). Various factors that are required to be consideredby the marketing manager before setting the final price of product such as price chargedby its competitors, main cost, overhead occur in manufacture the product and many more.Right price of goods support in attracting large number of customer and help in generatemore profits.Selling: Under this, marketing manager formulates and uses various strategies to increasethe sales of final product of firm. This consist a way to hand over the final product inhands of customers. In this different distribution channels are used by firm to deliver theproduct to various supermarkets so customers can easily buy it. Number of distributionchannels are there that can be used by firm but it is very essential that cost effectivechannels should be used by company as this helps in decreasing the final price of product2
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