This presentation covers the importance of marketing in an organisation, roles and responsibilities of marketing function, relationship between marketing and finance department, HRM and marketing department, and the key elements of marketing function. The case study of Morrison, a public limited company in retail industry, is used to explain the concepts.

Unit 2: Marketing Essentials

Develop a basic marketing plan and employ elements of the marketing mix to achieve results for a chosen organization.

Discover marketing function's roles, finance and HRM department relationships, and key elements at Desklib.

Importance of Marketing in an Organisation - Desklib

Marketing Essentials

This presentation focuses on the roles and responsibilities of marketing functions, including improving brand value, enhancing sales and profits. It also discusses the interrelationship of marketing with other functional departments. The presentation provides insights into current and future trends in marketing and an overview of the marketing process.

Roles and Responsibilities of Marketing Function - Desklib

Presentation

This report discusses the roles and importance of various business functions within an organisation, using Morrisons as a case study. It explores the functions of marketing, finance, operations, and human resources, and how they contribute to the overall productivity and profitability of the company.

Leadership Management

Role and Importance of Business Functions in an Organisation

Business Report

This presentation discusses the importance of marketing processes and planning for gaining a competitive advantage. It also explains the roles and responsibilities of the marketing function in the wider organizational context, using Morrisons as an example. The interrelatedness of marketing with other departments such as human resources and finance is also discussed.

Marketing Processes and Planning

This presentation provides an overview of marketing essentials, including the roles and responsibilities of marketing functions, the marketing mix, and the inter-relationships between marketing and other departments. It focuses on Sainsbury, a multinational corporation of supermarkets headquartered in the UK.

Marketing

Marketing Essentials: Roles & Responsibilities, Marketing Mix, and Inter-Relations

PowerPoint Presentation

This presentation provides an overview of marketing essentials, focusing on the roles and responsibilities of the marketing function in organizations. It explores how marketing relates to other departments and its impact on the wider organizational context. The presentation also includes a case study of Morrisons Supermarket Plc, discussing their marketing strategies and the importance of marketing in achieving business objectives.

Marketing Essentials

About This Document

Marketing Essentials

End of preview

Roles and Responsibilities of Marketing Function - Desklib

Role and Importance of Business Functions in an Organisation

Business Report

Marketing Processes and Planning

Marketing Essentials: Roles & Responsibilities, Marketing Mix, and Inter-Relations

Marketing Essentials

Marketing Essentials

About This Document

Marketing Essentials

End of preview

Roles and Responsibilities of Marketing Function - Deskliblg...

Role and Importance of Business Functions in an Organisationlg...

Business Reportlg...

Marketing Processes and Planninglg...

Marketing Essentials: Roles & Responsibilities, Marketing Mix, and Inter-Relationslg...

Marketing Essentialslg...

Roles and Responsibilities of Marketing Function - Desklib

Role and Importance of Business Functions in an Organisation

Business Report

Marketing Processes and Planning

Marketing Essentials: Roles & Responsibilities, Marketing Mix, and Inter-Relations

Marketing Essentials