Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
Covered In PPT......................................................................................................................1
Task 2...............................................................................................................................................1
P3. Differentiate the way in which different organisation implies marketing mix to the
marketing planning process to accomplish the objectives. ...................................................1
Task 3...............................................................................................................................................4
P4. Evaluate a effective marketing plan for an organisation.................................................4
CONCLUSION................................................................................................................................9
REFERNCES ................................................................................................................................10
.......................................................................................................................................................11

INTRODUCTION
Marketing is a systematic practise in which companies assort for promoting their
products and services in marketplace to provide essential benefit to customer to fulfil their needs
and wants. The main purpose of marketing by any organisation to gaining competitive
advantages and influence more customer through their branding which improves sales
performance of company. Function of marketing is having necessity to firms as it helps to build
strong relationship with customers.
In this report, the organisation has selected Morrisons Supermarket Plc which is fourth
largest chain of retailer venture in United Kingdom. It was founded in 1899 by William Morrison
.They have annual revenue of 21,666 million with actively number of workforce contribute their
job role 165,000. The topics are covers in report discuss different roles and responsibility about
marketing function as well as organisation context. To elaborate marketing mix by opting two
companies within 7ps along with appropriate marketing plan for selected organisation
perspective.
MAIN BODY
Task 1.
Covered In PPT.
Task 2.
P3. Differentiate the way in which different organisation implies marketing mix to the marketing
planning process to accomplish the objectives.
Marketing mix is a strategy that a firm uses in order to Advertise it's product or brand. It
mainly consist of 4 P's which are considered as the four pillars of marketing that is product,
price, promotion and place, and now it is expanded to 7 P's that are process, people and physical
evidence.
The following comparison is based on marketing mix of Morrisons and TESCO.
Basis Morrisons TESCO
1