Comparison of Marketing Mix: Tesco vs Sainsbury's

MARKETING
ESSENTIALS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART 2............................................................................................................................................8
Comparison of Marketing Mix....................................................................................................8
Marketing Plan...........................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is the cumulative process of different activities which are performed by
business organisation to increase customer’s satisfaction effectively. Due to increase in the
customer demand it has also increased competition in the market and make very important for
business organisation to analyse all the factors and formulate effective marketing strategies
effectively. This report has detailed comparison between Tesco and Sainsbury’s which two
major retail store chain in UK are. Report also provide marketing plan for the organisation by
analysing all the internal and external factors and distributing customers segments effectively.
There is description of different monitoring strategies which increases the potential of
organisation to compete in the market and attain core competency effectively.
PART 1

Notes:
Increase customer base: Marketing manager of Unilever plc delegates task to it’s staff for
conducting different marketing campaigns in different segmentation. While marketing team of
Unilever plc need to conduct informative marketing campaigns which convince to user or
customer to buy Unilever product effectively.