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Marketing Essentials: Cadbury Company

Added on - 08 Dec 2020

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................11. Current and future trends trends of Cadbury...........................................................................12. An overview of the different marketing processes.................................................................13. Explanation of the role and responsibilities of a marketing manager in the context of theorganisation.................................................................................................................................24. An explanation of how marketing influences and interrelates with other functionaldepartments of the organisation..................................................................................................35. Value and importance of the marketing role in the context of the organisation.....................36 Conclusions that emphasise the significance of having effective interrelationships betweendifferent functional departments.................................................................................................37. Comparison of two companies in the same sector applies marketing mix to achievebusiness objectives......................................................................................................................48. Produce and evaluate a basic marketing plan.........................................................................6CONCLUSION..............................................................................................................................10.......................................................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing can be defined as the process through which goods and services are providedto the customer. It includes selling and delivering of products to general people by following theprocess of advertisement. It is necessary because it can help to build the brand awareness withincrease the regular sale of an organisation (Babin and Zikmund, 2015). The main objective ofmarketing is to promote business activities and meet out the goal of organisation. Today in thisreport the discussion is related with Cadbury Company which was first founded in 1824 inBirmingham, UK. Even the detail information about marketing mix will help to find out thestrategies of Cadbury that how they do their marketing work to achieve their targets on time.Also, the development plan of Cadbury will clear all the doubt in this project.LO1 Explain the role of marketing and how it interrelates with other functional units of anorganisationMarketing:It is identify as an operational function of the enterprise that deals with differentactivities that are practiced in order to create the people aware regarding the services andproducts. It is important part for each organisation because with the help of this they can easilyintroduce their product in market and attract large number of customers within predeterminedtime period.Nature and scope of marketing:Nature of marketing may be studied under differentpoints such as human activity, consumer-oriented, art as well as science, exchange process, startsand ends with customers, goal oriented, system of interacting business activities etc.On the other side, scope of marketing can be identified in form of the different functionsof the marketing manager. It will be divided into different parts such as marketing research,product planning and development etc. Thus, marketing is more significant for an organisation toachieve better results within predetermined time duration.B2B and B2C marketing:B2B or business-to-business marketing introduces to theessential techniques and best practices applied by organisation with services and product sold toother organisation. B2C or business-to-customers marketing introduce to the best practices andtactics applied to promote services and products among clients.Internal and external environment impact on marketing:Internal environment of anorganisation includes all the factors or forces inside the company which impacts its marketing1
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