Marketing Essentials

Marketing Essentials

Table of Content
• Introduction.
• Overview of Morrisons.
• Roles and responsibilities of marketing function.
• Roles and responsibility of marketing function relate to wider organisational context.
• Conclusion.
• References.

Marketing is a systematic practice in which companies assort for promoting their products
and services in marketplace to provide essential benefit to customer to fulfill their needs and
wants (Amiri, 2016). The main purpose of marketing by any organization to gaining
competitive advantages and influence more customer through their branding which
improves sales performance of company. Function of marketing is having necessity to firms
as it helps to build strong relationship with customers.
Introduction

In this report, the organisation has selected
Morrisons Supermarket Plc which is fourth largest
chain of retailer venture in United Kingdom. It
was founded in 1899 by William Morrison . They
have annual revenue of 21,666 million with
actively number of workforce contribute their job
role 165,000. The topics are covers in report
discuss different roles and responsibility about
marketing function as well as organisation
context. To elaborate marketing mix by opting
two companies within 7ps along with appropriate
marketing plan for selected organisation
Overview of Morrisons