Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Basic Marketing Plan

MARKETING ESSENTIALS

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1 Key roles and responsibilities of marketing function............................................................3
P 2 Role and responsibilities of marketing relate to the wider organizational context...............5
LO 2.................................................................................................................................................7
P 3 Compare the marketing mix to marketing planning to achieve the objectives of the
business........................................................................................................................................7
LO 3...............................................................................................................................................10
P 4 Produce and evaluate a basic plan of marketing for the company......................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Mostly, advertising, publicity and sales techniques are considered as marketing. This is based on
the belief that marketing begins after the product or service is designed, produced and is ready
for sales and delivery. Advertising, publicity and selling are all some parts of marketing. Tesco,
is a British multinational groceries and general merchandise retailer with headquarters in
Welwyn Garden City, Hertfordshire, England, United Kingdom. It is the third-largest retailer in
the world measured by gross revenues and the ninth-largest retailer in the world measured by
revenues. This report contains issues such as Key roles and responsibilities of marketing
function. Role and responsibilities of marketing relate to the wider organizational context.
Compare the marketing mix to marketing planning to achieve the objectives of the business and
Produce and evaluate a basic plan of marketing for the company (Henríquez, 2018).
LO 1
P 1 Key roles and responsibilities of marketing function
Listening to the needs of the customer-
It is important that companies such as Tesco needs to listen to their clients so that they
can understand their needs and wants and establish the strategy of marketing. It’s the
responsibility of marketing department to collect the feedback from customers so that necessary
changes can be made.
 Company internal channels-
They need to create survey in order to capture the information from the team of
sales and the department that works for the support of customers.
 Channels outside the company-
It is necessary that Tesco search and find out that take place in social networks as
they will be able to understand the demand made by customers and convert that
demand into a finished product (Nirschl and Steinberg, 2018).
Track trends and monitor competition-

It is necessary that companies such as Tesco must focus on the current position of the
company which relates to the market and competition. It is necessary that company analyzes the
forces of competition in the market so that they can make changes in the mistakes they have
committed in the past and avoid the chances of meeting with failure.
Work and values of brand-
Brand of the company represents the feelings of the services and products offered by the
companies such as Tesco. The role of marketing department is to be responsible for the forming
and creating images with the drafting of idea so that it can be communicated with the values of
the brand. Tesco also needs to make sure that department of the company send this in a manner
which is unified.
Searching for tools that are new-
It is necessary that company remains updated in the area of marketing. This is the reason
why marketers of Tesco is aware about the new tools (Haywood, 2019), methods which are
coming up with time. There are three tools for marketing such as
Tools for product management-
There are many tools under this aspect such as tracking of project, feedback of users,
perfect for competing with impressions of customers and tools for analytics such as Google
Analytics that are important as they help to assess the success and level of interaction on web.
 Marketing automation tools-
There are platforms which are considered to be all in ones for managing and controlling
the strategy and processes of digital marketing. Content can be created with it, pages can
be worked on, marketing on email, CRM will help them to maintain the flow of work.
 Product Information Management Tools-
This aspect of digital solution helps to collect store, distribute and analyze the content of
the product on places which are in the market and channels where it is available and
published. It is necessary to update and keep up with the materials of sales, listings of
price, catalogs etc. the possibilities and ratio from it do not seems real but it gives many
advantages to the team of marketing.