Crucial Roles and Responsibilities of the Marketing Process

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Crucial roles and responsibilities of the marketing process.............................................1
P2. Internal relation of marketing with different departments existing in the firm................5
TASK 2............................................................................................................................................7
P3. Comparison of the marketing mix elements....................................................................7
TASK 3..........................................................................................................................................12
P4. Marketing Plan for McDonald.......................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In the era where there is cut through competition between the companies who are offering
the similar product there are some of the activities which needs to be performed for its
promotion. In the business environment there is increase in the business operations but most of
them does not get success and the reason behind this is that they does not exercise proper
marketing. It is an activity through which organisations reach to their potential customers and
ask them to buy their products because they are offering some unique, classy and creative
(Baker and Saren, 2016). There exists lots of brand but people also know those who has some
presence in the advertising world. Marketing is all about promotion and selling of the goods &
service through marketing strategies. There might be difference in the marketing strategies of
every firms because they have their own way of doing work. With the marketing they try to
conserve those resource which are available to them make sure that they use it at the times of
crisis. All this report will be consisting the important facts about the marketing essentials and
what are the factors which has to be focused on. For this scenario of McDonald will be taken into
the taken.
TASK 1
P1. Crucial roles and responsibilities of the marketing process.
The concept of the companies moves to the customers through the process of marketing.
In general terms it is the deep analysis of the management of exchanging relationships.
Marketing operations deals with the developing, communicating, delivering and exchanging
products which has some value for the people who are buying it, business partners and etc. This
analysed in the bigger concept the society comes into the factor. With the marketing functions
firms wants to convince the targeted audiences that their products is creative and different from
other products. They will satisfy their customers and will ask them to buy it because if they do so
they will be benefited from this (Brady, 2014). In this era where competition has been increased
and a single product is sold by many companies. The biggest task here is that how to make
people know that there is a particular brand which exists in the market and has certain benefits
attached to it. For this marketing is an activity which will assist them in reaching to the
individuals which are to be converted into buyer. Marketing is all about the promotion and
awareness about the certain brand. Firms allocate lots of budget for the marketing campaign
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