Marketing Essentials: Strategies for Business Growth

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK2.............................................................................................................................................1
PART A...........................................................................................................................................1
Compare ways in which distinct organisations which apply in marketing mix in marketing
planning process for attainment of business goals. ....................................................................1
Examine and evaluate distinct applied by business to demonstrate as business objectives that
have to be achieved. ...................................................................................................................3
PART B............................................................................................................................................4
Make and evaluate a basic marketing plan for Burberry. ..........................................................4
Produce a detail evidence which is based on marketing plan of company. ...............................4
Design strategic marketing plan which is tactically applied with use of 7P's for achievement
of all marketing objectives. ........................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES...............................................................................................................................7

INTRODUCTION
Marketing essential is define as a tool which is use by company for analysing needs of
customers and also makes effective relationship among them. By this tool business make
strategies which leads to satisfy the needs and demands of customers and also maximisation of
profit. In current scenario of market segment marketing is known as important aspect which
helps organisation for making appropriate plan for means of exploring customer relationship and
sustainability (Eagle, 2019) . Innovative marketing strategies are required for attaining huge
market share which also helps to reach sustainability and targets in less period of time.
In this report, Burberry is taken, this organisation is based on British Luxury brand which
mainly deals in fashionable accessories, clothing, ready to wear, footwear and so on. This
company have headquartered in London, England.
This report covers marketing mix and concepts of marketing. In addition, there is
introduction of marketing plan which is considered for creating plan which helps in attainment
long term goals.
MAIN BODY
TASK 1
Covered in PPT
TASK2
PART A
Compare ways in which distinct organisations which apply in marketing mix in marketing
planning process for attainment of business goals.
Marketing tool is considered as strategic tool which includes various aspects and used by
company in order to motivate and attract potential customers when buying decisions are made.
This tool is helpful in organisation for place their products at market segment for attaining proper
prominence (Kumar and Mishra, J.M., 2019). In terms of Burberry, there are many strategies
which is adopted in over for provide insight for their promotional tools and pricing strategy.
There are comparison of marketing mix of Zara and Burberry which is described below:
BASIS Burberry Zara
1