Marketing and Its Essentials : Project on Your Destination Company
Added on 2020-06-04
15 Pages4869 Words40 Views
Leadership Management
|
|
|
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Explaining the different role of marketing and its relation with other functional unit..............3P2 How marketing roles and responsibilities are related with wider context of organisation5TASK 2............................................................................................................................................7P3 Marketing mix in the context of cited firm.......................................................................7P4 Marketing plan for nationwide expansion of Your Destination.....................................10Conclusion.....................................................................................................................................13References.....................................................................................................................................14
INTRODUCTIONMarketing is one of the important thing which helps the business to succeed by addingthe persuasive value to their product or services and make them available for their potentialbuyers. It covers the area of promotion & sales, advertising and public relation. It also helps inbuilding Brand Recognition of the prospective company and also stimulate an environment inthe marketplace for healthy competition (Verhoef and Leeflang, 2010). This project is based onthe company YOUR DESTINATION which deals in providing private transportation facilities atinternational level. They are now focusing on expanding their business in global market ofManchester, Glasgow, Newcastle etc. focusing on determining the key duties andresponsibilities for the marketing officers and defined a pre-determined proposed structure andoperations related to marketing department. It also covers the roles and responsibility ofmarketing essential and developing the marketing mix strategies in order to achieve overallobjectives of the organisation. Without improper marketing and its essentials company cannotcommunicate with their prospective customers therefore the need of applying differentmarketing strategies arises which return in higher growth rate of the company. TASK 1P1 Explaining the different role of marketing and its relation with other functional unit1) Key duties and responsibilities for the Marketing Managers.Marketing Officers are primarily focused on the practical implementation of marketing operationof an organization. They are in charge of the entire marketing activities which is required by anorganisation in order to making their product available to their desired customers. Such activitiesinfluence the customer not to make any shift over their competitors (Murray, Gao and Kotabe,2011). Firstly, marketing team is required to carry out the research process and find out whatexactly customer wants. It enables these officers to identify new opportunity available in themarket and try to build specific are of marketing for its product & services. They can do researchby interacting with customer personally asking their likes & dislikes, analysing the buyingbehaviour of customer etc. this will the researcher to understand the customer in a better way.After the research part, strategies are made according to the required customer. In Yourdestination, marketing officers have primarily focus on the analysing the needs and wants of
their customer and tries to aware them. Basically, they try to communicate their customer withthe desired product which ultimately help them in increasing the shareholder value of theorganisation. The marketing team of this organisation is liable to manage all activities which isrequired in order to promote its product such as advertising part, sales & promotion part,handling public relation etc. (Lange-Faria and Elliot, 2012). In Your Destination, managers tryto advertise their customers by using various promotional techniques such as Free Trial, SpecialPricing, telecast of their advertisement through different Digital Screens etc. which areautomatically linked up with goals of the organization and tries to identifies more opportunityfor the firm. Below mentioned are the roles and responsibility of Marketing Manager: Defining and managing your Brand: This involves identifying your businessopportunities across the global market. It includes what basically the company does,where it stands and where they are their future goals. In Your Destination, manager candefine themselves in the area of providing private transportation across the globalmarket. They can identify their competitor, their current market shares and variousmarketing strategies for attracting more and more customer. Budgeting: Every business organisation requires budgeting for doing its operation. Thatbudget must be affordable, reasonable and flexible. They can arrange their budgetthrough investment and loan as well. Company's performance can be determined by itsfinancial position therefore it is very necessary to make a budget before implementingany activity. In Your Destination Company, Budgeting can be made by keeping in themind the global expansion of the business, also transportation involves higher costing. Developing the right marketing strategy: It is very essential to develop right marketingstrategy in order to promote their product & services (Zhu and Zhang, 2010). In YourDestination company, marketing strategies can be made to aware customer about theirproduct like using various advertising tool such as television, hoardings, free trail, specialpricing & offering etc. Employee management: Marketing managers are responsible for the employee’sperformance in an organization. Positive attitude of mangers towards their employeesmake them motivated and dedicated. They assigned duties and targets in such way whichgives them best output. Your Destination firm tries to build healthy relation with its
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Essential for Marketing of Your Destinationlg...
|15
|4000
|53
Elements of Marketing Mix and Marketing Essentials : Reportlg...
|13
|3238
|52
Doc Marketing Essentials - Assignmentlg...
|13
|3758
|180
Marketing Mix Elements of National Express and Your Destination : Reportlg...
|17
|4471
|55
Marketing Essentials Assignment Your Destinationlg...
|12
|3837
|28
Roles and Responsibilities of Marketing Function in Organisation : Reportlg...
|14
|3959
|30