Marketing Essentials

Marketing Essentials

Contents
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
Covered in PPT.................................................................................................................................3
TASK 2.................................................................................................................................................3
P3. Comparison of 7 P's of Marketing Mix of Burberry and Zara...................................................3
TASK 3.................................................................................................................................................5
P4. Marketing Plan for Burberry......................................................................................................5
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8

INTRODUCTION
Marketing plays a significant role in grabbing an attention of maximum number of
customers towards new offerings of an organisation which indirectly increases its sales and revenue.
For this, the marketing manager is held responsible to frame an effective marketing strategies and
plans after identifying market needs and requirements through conducting market research
(Armstrong and et. al., 2018). The present assignment report is based on Burberry which is UK
based organisation dealing in providing fashionable clothing, accessories and fragrances. It was
established in the year 1856 and listing on the London Stock Exchange. The report discusses the
marketing concepts along with the roles and responsibilities of marketing manager, interrelationship
between different functions of business, marketing mix of Burberry and its comparison with its rival
Zara and at last producing marketing plan for new products launched by Burberry.
TASK 1
Covered in PPT
TASK 2
P3. Comparison of 7 P's of Marketing Mix of Burberry and Zara
Marketing mix consists of 7P’s including product, price, place, promotion, process, people
and physical evidence. Burberry has attained strong market image in UK with its diverse range of
products such as clothing, accessories and fragrances. But it is important for them to achieve long
term stability in competitive market which can be possible only when they can update their current
offerings after analysing their rivals current strategies in market. For this, the marketing need to use
marketing mix strategy in which they can compare its 7P’s with its rival. Here are such comparison
of marketing mix of Burberry and its rival Zara.
Marketing mix strategies facilitates an organisation in achieving their objectives as with these
strategies specific actions can be identified so that competitive edge can be taken. With these
strategies competitors actions can be analysed and accordingly they can adjust their strategies.
Basis Burberry Zara
Product Burberry offers various a wide
varieties of fashionable clothes to the
customers with unique designs and of
better quality. The trench coats of
Burberry are even now considered to
be one of the best selling products. In
Zara also offers various luxurious
fashion clothes that include tops,
trousers, jeans, shoes, bags etc. It
provides one stop solution to the
customers as they offer all related