Marketing Plan for Apple

MARKETING ESSENTIAL

TABLE OF CONTENT
 INTRODUCTION
 MARKETING PLAN
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing plan is a report that outlines marketing strategy of the
industry.
 The planning process is an essential part of the marketing activities
that help the company in developing products or services in the
industry that meet the need of the target market.

Marketing plan for Apple

Executive Summary
 This marketing plan for apple Inc. has been developed with the aim
of successful launch of the new product by the industry. For that
purpose it includes aims and objective, SWOT analysis, marketing
mix, competitive analysis, etc. that help in the effective outlining of
marketing research. The new product is Apple watch mini that is
the series of smart watch.

Marketing Aims and Objectives
The aim of the industry is to provide innovating simple and easy to use products. Following
are the objective of Apple Inc.;
 To grab 15% of the market of non-Apple user within the 2-3 years after new product
launch.
 First year objective- we are aiming of 2% share of the UK market through unit sales
volume of 4,46,000.
 To expand the investment rate to 25% to provide the customers what they want.