MARKETING ESSENTIALS.

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and Responsibilities of Marketing..........................................................................1
P2 Interrelation of marketing function with different functional units..................................4
Task 2...............................................................................................................................................5
P3 Comparison of marketing mix between two hospitality companies ................................5
TASK 3............................................................................................................................................7
P4 Marketing plan of new product.........................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing refers to the actions that an organization use to promote a products or services
to attract more customers and retain existing one (WHAT IS MARKETING?. 2019). There are
various approaches of doing marketing through publicity, events or exhibitions, sales
promotions, word of mouth, personal selling, social media advertising. It is a continuous process
of communication with target customers in a manner that influence their way of thinking and
convincing them to buy products.
Intercontinental Hotel Groups in one of the leading British hospitality company situated
in Denham, England. Organisation owns diverse subsidiaries brands and has 5,795 hotels across
the international borders. Firm offers various tempting services which attracts and retain
consumers like reward club exclusive deals, featured hotel deals and diversified discount
schemes for each generation.
Moreover, this project report contains information regarding roles and responsibilities of
marketing functions and interrelations with other departments for smooth operations. Further,
this report includes framework of marketing mix in context with comparison of different
business entities. Lastly, covers the development of marketing plan with exclusive ideas.
TASK 1
P1 Roles and Responsibilities of Marketing.
Marketing refers to the promotional set of activities that helps an organization to reach
out its large target markets. Under these sort of programs company can able to promote its
product and services easily to its wide customers. It includes numerous activities like advertising,
selling and distribution of goods. This management function is mainly used to attract new
consumers and retain existing one (Baker and Magnini, 2016). With the help of these publicity
efforts firm can create its competitive edge and established its goodwill image in market.
Stronger the marketing plan, more powerful customer base will be.
Role Of Marketing: This function of organization plays an important role in order to
achieve organisation goals with more efficacy. In today's number of different large and small
organisation are competing within same market by providing better innovative products. As
result, organisation success if highly dependent upon its effective marketing efforts which makes
its product different and easily recognizable by customers. Through effective marketing
1