Marketing Essentials

Marketing Essentials
P1 and P2

Table of Content
 Introduction
 Utility and objectives of marketing functions in an enterprise
 Objectives and duties of marketing in relation to larger organizational context
 Conclusion
 References

The procedure of forming strong bonds with target consumer base and implementing policies
which help in promotion of the company is defined as Marketing. It plays an important role
in the success of an organization as effective marketing helps a company build awareness
about their products to a large number of consumers. The base organization selected for this
report is UK based retailer TESCO. The corporation was founded by Jack Cohen in the year
1919 and has since globally expanded with more than 6,000 outlets spread across 13
countries. The organization is leading retailer of groceries and daily use products in UK..
Introduction

– Utility and objectives of marketing function
in an enterprise
Marketing division conducts various operations for an organization which are described
below:
 Gathering and interpreting market information
 Marketing planning
 Promotional campaigning
 Managing social media
 Providing customer support