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Marketing Essentials- Barclays

   

Added on  2020-10-22

16 Pages4412 Words73 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions.................................................................1P2 Roles and responsibilities of marketing.................................................................................4TASK 2............................................................................................................................................5P3 Comparison of marketing mix...............................................................................................5TASK 3..........................................................................................................................................10P4 Evaluate a marketing plan....................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing essential refers to delivering, promoting and creating products as well asservices to business and customers as well. Activities of marketing is not only limited topurchase a product from stores (Babin and Zikmund, 2015). It is a process of exchange offers,developing, delivering and communicating the value of entire society, partners and buyers.Barclays is a multinational bank which is listed on New york as well as London stock exchange.It gives banking and financial assistance to their customers in various nations. Purpose of thisorganisation is to aid their buyers by providing the type of goods and services that they areexpecting from bank. Its outcomes will help in satisfying the needs of their buyers. In this report,it covers the roles and duties of marketing functions and interrelations with other departments.Comparison of marketing mix along with that prepare a marketing plan for an givenorganisation. TASK 1P1 Roles and responsibilities of marketing functionsMarketingIt is a process of social by which organizations as well as individuals obtain their wantsand needs by exchanging as well as creating value from others.Current trends of marketingSome of marketing trends which are used in present times are as follows: Mobile marketing is having a very less use in past years. Many of organisation createsdesktop as well as email templets applications. In this, opportunities and growth are verymuch brighter as well as bigger. Online performance is based on price per action which is wider within the advertisement.In this, they also analysed brand effectiveness and awareness. Identify of right partner they must know the importance of market as well as brand alongwith that they mainly concentrate on building a strong relationship with a perfect personmainly when they found a new marketer (Functions of marketing, 2017). Future trends of marketing Their are certain trends of marketing which are going to use in future are as follows: 1

From smartphones mobile, emerging of these devices are one of major element impact onmarketing.Social is an integral part of broader discipline within marketing. It will become a nextinternet. Trends of transparency will dictate a brand consumers relations. In this, they will becontinue with buyers are becoming much demanding in their transparency expectations.Different marketing process Mission: Barclays is dedicated to provide higher quality of goods to their customers. Inthis process they have to make their organisation mission first so they can apply withincompany effectively (Baker, 2014). Situational analysis: Organisation is having its competitive advantages which is drivenby its commitment to understand the needs of buyers, concentrate on goods and servicesand collaborative culture of work. Marketing strategy: Companies is providing new offers to their customers as well asfirms relies on loyalty of brands from previews buyers as a techniques used byestablishing a new services or products. (Source: Marketing process, 2017 )Marketing mix: Firms provides different range of goods, it values the pricing of premiumand strict distribution guidelines (Batt, 2013). This help customers to buy the goods asper their budget. 2Illustration 1: Marketing process, 2017

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