Marketing Essentials

Marketing Essentials

TABLE OF CONTENTS
Contents
Assessment 1: Marketing concepts and internal relations...............................................................1
Introduction of the marketing including the future and the current trends..................................1
An overview of the different marketing processes......................................................................1
Role and responsibilities of a marketing manager in the context of the organization.................2
Marketing influences and interrelates with other functional departments of the organization. . .3
Value and importance of the marketing role in the context of the Tesco....................................3
Conclusion...................................................................................................................................4
REFERENCES................................................................................................................................5
Assessment 2: Marketing Strategy and Application........................................................................6
Two different organisations within the same competitive market apply the various elements of
the 7Ps marketing mix.................................................................................................................6
Marketing mix is applied to achieve business objectives, relating to the two chosen
organisations................................................................................................................................8
Marketing goals and objectives based on marketing mix analysis/situation analysis.................8
7Ps marketing strategy.................................................................................................................9
Tactical action plan......................................................................................................................9
Measures for monitoring and evaluating progress.......................................................................9
REFERENCES..............................................................................................................................11

Assessment 1: Marketing concepts and internal relations
Introduction of the marketing including the future and the current trends.
Marketing is a set of the activities that are helps to promote the product or services of
company for by offering the value to the customers, clients and the society (Forsey, 2021). The
present trend of the marketing is a combination of the past trend that is improved and the
common tactics used today are social media, retargeted campaigns, emails etc. the future trend is
not truly determined but with the increase of the technology the marketing is also done with
development of upgraded technologies. In this report will discuss about the Tesco that is
multinational supermarket founded in 1919 by Jack Cohen.
An overview of the different marketing processes
Marketing process is helps to analyse the opportunities in the market for the Tesco with the
development of the marketing mix, by the proper selection of the target market and targeting to
the right audience. The marketing process used by the Tesco is-
Mission
The first step of the marketing process is to identifying and understands the Company’s
mission. The mission statement is helps to understand the company’s value and helps to make
the effective marketing plan.
Situational analysis
The next step in the marketing process is to identifying the internal and external factors
that affects the business and the market of the Tesco. By identifying the factors the strength and
the challenges are identifying form the internal resources and the competition in the market.
Marketing plan
By identifying the opportunities from the situational analysis than the company should
prioritize which is to be pursued (Sozinova, 2018). By implementing the marketing plan that
specify to the targeted audience, target market, set the goals, setting the marketing budget etc.
Decide marketing mix
Marketing mix include the 4 Ps that is product, price, place and promotion. By
implementing the marketing mix helps the Tesco to identifying the value of the product, the
positioning strategies of the product and their competitive advantage.
Implementation and control
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It is a last step where the plan has to convert into the action. In this the plan is to be
implement to get aware to the customers for products and services offered to them and with the
regular measured and evaluation of the result the plan is going to succeed (Finoti, and et.al.,
2017).
Role and responsibilities of a marketing manager in the context of the organization
Different roles and responsibilities of the marketing manager is-
Creating campaigns and program
Marketing manager has to create the effective campaigns and the programs for the
company with the creative content that is aligned the objectives of the company to promote or
advertise their products and services.
Implement strategies
They have to follow the strategic plans that help to organisation for achieving and
maintain the effective advantage form the competitors in the marketplace. By implementing the
strategies that help to prioritise the activities of marketing.
Planning events
Marketing manager is involved in the producing and the planning of the events. They are
involved in the product launch, conferences and small webinars.
Handling external communication
By building the good relations with the media to promote the message of the company
and also engage with the external people that include the vendors, advertising agencies etc to
understand the perception towards the brand and to promote their products and services.
Analyzing the marketing data
The marketing manager has to track, analyze all the activities and report the impact on it
(Farris, and et.al., 2017). Marketing manager has to look the best and effective way by improving
their efforts t for the better engagement with the customers.
Managing the projects, budgets and people
Marketing manager has to manage the marketing projects with the effective use of the
budgets and also lead to the marketing team that includes the graphic designer, content creators
etc.
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