Essentials of Marketing

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and duties of marketing................................................................................................1
P2 Duties and roles in context with organisation........................................................................4
TASK 2............................................................................................................................................7
P3 Marketing mix of McDonald's...............................................................................................7
TASK 3............................................................................................................................................9
P4 Marketing plan of McDonald's..............................................................................................9
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
.......................................................................................................................................................15

INTRODUCTION
Marketing is defined as the process which is being used for dealing, communicating,
delivering and inventing offers which may be valuable for society, partners and consumers. In
distinct way, it can be termed as the process through which services and goods make
transformation of idea to consumer. Marketing is the key part of any organisation which is used
for making advertisements and promotions of services and goods which a company is providing
to their customers (Wirtz, 2012). This report is based on the topic of marketing strategy on the
case study of McDonald's, which is a fast restaurant chain founded by Richard and Maurice
McDonald in California. Marketing strategy mentioned company will be analysed in this report
which is used by them to satisfy wants of customers.
The aim of the project is to determine how organisation make use of different techniques
for marketing in business related to satisfaction of customer's demand and needs. Duties as well
as responsibilities of marketing department will be discussed here in general and also in context
with the organisation. Explanation of marketing-mix which is used by an organisation will also
be discussed for proper marketing planning. These things assist achieving goals and objectives of
business in effective manner.
TASK 1
P1 Roles and duties of marketing
There are seven function of marketing are as follows: -
1

Marketing information management: - Its initial step, firstly research about what
actually consumer wants and who are company's targeted clients. Information is going to be
collect as according to the recent trends and purchasing habit of the customers. Social sites and
internet are also beneficial for collecting information (Rother, 2010). Generally, customers
review and talk about their tastes and likes openly in review column and it will be beneficial too
to collect data. To review and observe environment and customer's wants and needs, it will help
in making business strategies and action plans. To collect information about the market trends its
basic and first step. If the clients are demanding for something else too, then company also think
about that and include in their plan for making that kind of product in near future for clients.
Product and service management: - In this all the product changing, deals and updating
all thing are included in this, all things are done as according to the demand of the consumer, and
through the data which company collect through market information management. Product are
made for clients and should make according to that, so through this raise company's sale and
make profit. Packaging, style, colour all are included in this. Packaging must be take about the
company, because product meant to be presentable and attractive in everything. It has to be
2
Source 1: Marketing functions, 2017