Marketing Essentials: Roles and Responsibilities, Concepts, and Process

Marketing essentials

 Introduction
 Key roles and responsibilities of the marketing function
 Roles and responsibilities of marketing relate to the wider organisational context
 References
Table of content

Marketing is an activity of buying and selling goods and services. It is an activity and process for
creating, delivering, communicating and exchanging offerings the products and services to the customers
and society. Marketing essentials is a process by which it provide products and services according the
customers needs and wants.
Introduction

Marketing is the process by which goods and services of an organisation are provided to the consumers
according their needs and wants. It is an business term which is a company do for buying or selling its
products.
Key roles and responsibilities of the marketing function