MARKETING ESSENTIALS

MARKETING ESSENTIALS

Following topics will be covered
 Introduction to the concept of marketing, including current and
future trends.
 An overview of the different marketing processes.
 Explain the role and responsibilities of a marketing manager in
River Island.
 An explanation of how marketing influences and interrelates with
other functional departments of River Island.
 The value and importance of the marketing role in the context of
River Island.
 Conclusions supporting the significance of having effective
interrelationships between different functional departments.

CONCPET OF MARKETING
There are three types of marketing concept such as:
 Marketing concept: focus on the providing the full detailed
information to the customers about the products.
 Production concept: Focuses for providing the products and
services to their customers in various places and through
different distribution channels.
 Product concept: related to providing best quality of products
with the latest pattern and trends on their clothing products.

CONTINUE…..
Current and future trends of marketing
 Current trends of marketing: various types of marketing
strategies are used as per the current business conditions.
Currently they are using different types of marketing to
promote their products.
 Future trends of marketing: Industrial marketing,
societal marketing and relationship marketing are the future
marketing trends which will be followed by River Island.